{"id":9175,"date":"2023-05-30T03:57:20","date_gmt":"2023-05-30T08:57:20","guid":{"rendered":"https:\/\/keyword.com\/guides\/how-to-track-competitor-keywords\/"},"modified":"2024-11-26T12:40:39","modified_gmt":"2024-11-26T17:40:39","slug":"comment-suivre-les-mots-cles-des-concurrents","status":"publish","type":"page","link":"https:\/\/keyword.com\/fr\/guides\/comment-suivre-les-mots-cles-des-concurrents\/","title":{"rendered":"Comment suivre les mots-cl\u00e9s de vos concurrents"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9175\" class=\"elementor elementor-9175 elementor-5596\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c85992b elementor-repeater-item-ang_container_padding_3 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"c85992b\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_3&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b4e8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-heading\" data-id=\"3f2b4e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Comment suivre les mots-cl\u00e9s de vos concurrents<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d1b8bc e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"7d1b8bc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb7296 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"4bb7296\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le suivi des mots-cl\u00e9s implique de surveiller la performance de mots-cl\u00e9s ou de phrases sp\u00e9cifiques pertinents pour les produits, services ou l&rsquo;industrie d&rsquo;une entreprise. En d&rsquo;autres termes, il s&rsquo;agit d&rsquo;analyser \u00e0 quel point un site web se classe pour des termes de recherche particuliers et combien de trafic ces termes g\u00e9n\u00e8rent. Mais vous n&rsquo;\u00eates pas oblig\u00e9 de vous arr\u00eater l\u00e0. Vous pouvez utiliser les mots-cl\u00e9s de vos concurrents pour obtenir de nouvelles id\u00e9es de mots-cl\u00e9s et pour garder un \u0153il sur ce qu&rsquo;ils ciblent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be68fc elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"0be68fc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2c1bd elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"9f2c1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le suivi des mots-cl\u00e9s de vos concurrents vous permet de :<\/strong><\/p><ul><li>Comparer vos performances SEO par rapport aux r\u00e9f\u00e9rences de vos concurrents.<\/li><li>Identifier des opportunit\u00e9s de mots-cl\u00e9s inexploit\u00e9es pour am\u00e9liorer vos performances de recherche.<\/li><li>Obtenir des informations pr\u00e9cieuses sur leurs tactiques d&rsquo;optimisation pour les moteurs de recherche (SEO).<\/li><li>Identifier les tendances et les mod\u00e8les dans les r\u00e9sultats de recherche.<\/li><li>Dans ce guide, nous vous montrerons comment voir les mots-cl\u00e9s de vos concurrents. Nous utilisons Seobility pour cela car c&rsquo;est un excellent outil SEO pour espionner vos concurrents, mais vous pouvez utiliser n&rsquo;importe quel outil que vous pr\u00e9f\u00e9rez qui a les m\u00eames fonctionnalit\u00e9s ou des fonctionnalit\u00e9s similaires.<\/li><\/ul><p><br \/>Ce guide sur les mots-cl\u00e9s des concurrents sera toujours utile m\u00eame si vous n&rsquo;utilisez pas Seobility. Il propose des outils et des plans gratuits, nous vous encourageons donc \u00e0 y jeter un coup d&rsquo;\u0153il.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f7f6c elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"14f7f6c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2a2b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"41a2a2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Suivez ces \u00e9tapes simples pour trouver et suivre les mots-cl\u00e9s SEO de vos concurrents.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa886c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"6fa886c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c9tape 1 :<\/strong> Ouvrez <a href=\"https:\/\/www.seobility.net\/en\/keyword-research-tool\/\" rel=\"nofollow noopener\" target=\"_blank\">l&rsquo;outil de recherche de mots-cl\u00e9s<\/a> de Seobility et cliquez sur \u00ab\u00a0competitor analysis\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a78bb external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"22a78bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/Keyword-Research-Tool-Seobility-1.png\" title=\"Keyword-Research-Tool-Seobility\" alt=\"Keyword-Research-Tool-Seobility\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64053b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"f64053b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c9tape 2<\/strong> : Remplissez les informations requises. Cliquez sur \u00ab\u00a0Gap\u00a0\u00bb si vous voulez voir les opportunit\u00e9s de mots-cl\u00e9s inexploit\u00e9es (pour lesquelles vous ne vous classez pas encore) et sur \u00ab\u00a0Intersections\u00a0\u00bb si vous voulez voir les mots-cl\u00e9s pour lesquels vous et vos concurrents vous classez. Nous avons s\u00e9lectionn\u00e9 \u00ab\u00a0Gap\u00a0\u00bb pour ce tutoriel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976cd29 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"976cd29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c9tape 3<\/strong> : Maintenant, vous devriez voir une liste d&rsquo;id\u00e9es de mots-cl\u00e9s. Exportez cette liste sous forme de fichier CSV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379b3aa external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"379b3aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/Gap-Analysis.png\" title=\"Gap-Analysis\" alt=\"Gap-Analysis\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9847e elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"1b9847e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c9tape 4<\/strong> : Connectez-vous \u00e0 votre tableau de bord Keyword.com. Entrez l&rsquo;URL de votre concurrent, puis copiez et collez la liste de mots-cl\u00e9s de votre fichier CSV. Keyword.com vous propose des suggestions de mots-cl\u00e9s connexes que vous pouvez suivre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9945b external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"ca9945b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-ideas-to-download.png\" title=\"keyword-ideas-to-download\" alt=\"keyword-ideas-to-download\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8154e6a elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"8154e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c9tape 5 <\/strong>: D\u00e9finissez les param\u00e8tres de donn\u00e9es pour un suivi d\u00e9taill\u00e9 des mots-cl\u00e9s. Vous pouvez sp\u00e9cifier l&#8217;emplacement, l&rsquo;appareil (mobile ou ordinateur de bureau), et d&rsquo;autres informations. Ensuite, cliquez sur \u00ab\u00a0Add keywords\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1902d6 external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"d1902d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/Add-keywords.png\" title=\"Add-keywords\" alt=\"Add-keywords\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d071ba elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"5d071ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c9tape 6<\/strong> : Maintenant, vous pouvez voir la performance d&rsquo;un concurrent pour ces mots-cl\u00e9s au fil du temps. Keyword.com vous montre \u00e9galement son classement SERP actuel, la concurrence et le volume de recherche pour ces requ\u00eates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7627465 external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"7627465\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/Competitor-performance.png\" title=\"Competitor-performance\" alt=\"Competitor-performance\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a0238b elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"3a0238b\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c2bb4 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"c8c2bb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"mb-2 last:mb-0\">Ce tableau de bord se met \u00e0 jour automatiquement en temps r\u00e9el afin que vous puissiez voir les performances historiques et actuelles des concurrents pour ces mots-cl\u00e9s.<\/p><p class=\"mb-2 last:mb-0\"><strong>Au-del\u00e0 des outils SEO, voici deux autres fa\u00e7ons de conna\u00eetre les mots-cl\u00e9s que vos concurrents privil\u00e9gient :<\/strong><\/p><ul><li class=\"mb-2 last:mb-0\"><strong>Social media listening<\/strong> : utilisez des outils de surveillance des m\u00e9dias sociaux &#8211; comme Hootsuite et Talkwalker &#8211; pour suivre l&rsquo;utilisation des mots-cl\u00e9s de vos concurrents sur les plateformes de m\u00e9dias sociaux. Cela couvre les hashtags, les mentions et autres mots-cl\u00e9s qu&rsquo;ils utilisent dans leurs publications sociales.<\/li><li class=\"mb-2 last:mb-0\"><strong>Utilisez Google Alerts<\/strong> : Google Alerts est un outil gratuit qui peut vous aider \u00e0 surveiller l&rsquo;utilisation des mots-cl\u00e9s de vos concurrents. Vous pouvez configurer des alertes pour des mots-cl\u00e9s sp\u00e9cifiques et recevoir des notifications chaque fois que vos concurrents utilisent ces mots-cl\u00e9s en ligne. Cela peut vous aider \u00e0 rester \u00e0 jour sur les activit\u00e9s en ligne de vos concurrents et \u00e0 identifier de nouvelles opportunit\u00e9s pour am\u00e9liorer votre strat\u00e9gie SEO.<\/li><\/ul><p><br \/>Ce tableau de bord se met \u00e0 jour automatiquement en temps r\u00e9el afin que vous puissiez voir les performances historiques et actuelles des concurrents pour ces mots-cl\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c6d6cc e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"1c6d6cc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c197b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"a8c197b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd92f53 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"cd92f53\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e0614 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-heading\" data-id=\"f8e0614\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment utiliser les informations obtenues gr\u00e2ce au suivi des mots-cl\u00e9s des concurrents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85405bd e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"85405bd\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373080f elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"373080f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous n&rsquo;avez pas besoin de prioriser chaque mot-cl\u00e9 pour lequel votre concurrent se classe &#8211; sinon, vous serez consid\u00e9r\u00e9 comme une marque qui copie. Utilisez plut\u00f4t ces informations pour am\u00e9liorer votre strat\u00e9gie de contenu.<\/p><p>Supposons que votre concurrent se classe en t\u00eate pour des mots-cl\u00e9s g\u00e9n\u00e9raux comme \u00ab\u00a0optimisation pour les moteurs de recherche\u00a0\u00bb ou \u00ab\u00a0IA pour le SEO\u00a0\u00bb. Dans ce cas, vous pourriez cibler des mots-cl\u00e9s plus sp\u00e9cifiques avec une intention similaire, une difficult\u00e9 moindre et un volume de recherche raisonnable &#8211; comme \u00ab\u00a0comment fonctionne le SEO\u00a0\u00bb. De cette fa\u00e7on, vous pouvez vous classer pour un mot-cl\u00e9 pertinent et g\u00e9n\u00e9rer un trafic cibl\u00e9 tout en limitant la concurrence dans les SERP.<\/p><p>Les donn\u00e9es de suivi des mots-cl\u00e9s peuvent \u00e9galement \u00eatre utilis\u00e9es pour trouver de nouveaux canaux de distribution de contenu. Supposons que les donn\u00e9es d&rsquo;\u00e9coute sociale montrent que vos concurrents obtiennent beaucoup de traction pour les mots-cl\u00e9s mon\u00e9taires sur Twitter. Dans ce cas, vous pouvez faire de Twitter un canal majeur de distribution de contenu pour pr\u00e9senter votre contenu (et votre marque) \u00e0 un public plus large.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154cfb6 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"154cfb6\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70135bd elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"70135bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Points cl\u00e9s \u00e0 retenir<\/h2><ul><li>Le suivi des mots-cl\u00e9s des concurrents vous aide \u00e0 d\u00e9couvrir de nouvelles opportunit\u00e9s SERP pour votre strat\u00e9gie SEO.<\/li><li><a href=\"https:\/\/www.seobility.net\/en\/\" rel=\"nofollow noopener\" target=\"_blank\">Seobility<\/a> et <a href=\"http:\/\/keyword.com\">Keyword.com<\/a> sont des outils efficaces pour le suivi des mots-cl\u00e9s, en particulier pour les petites marques et celles en croissance.<\/li><li>Seobility est un excellent outil pour voir les mots-cl\u00e9s que vos concurrents ciblent. Keyword.com est excellent pour <a href=\"https:\/\/keyword.com\/share-of-voice\/\">comparer votre part de voix par rapport \u00e0 vos concurrents<\/a>.<\/li><li>Le suivi des mots-cl\u00e9s semble compliqu\u00e9, mais il est assez simple avec les bons outils.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edd25f7 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"edd25f7\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8d56d elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"2e8d56d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140d7f8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"140d7f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9028a5c e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"9028a5c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d3917f e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"3d3917f\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52975a7 e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"52975a7\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a764299 elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"a764299\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Pr\u00e9c\u00e9dent chapitre<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/how-to-use-keyword-data-for-your-business\/\">Comment utiliser vos donn\u00e9es de mots-cl\u00e9s<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95d466c e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"95d466c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9df6df elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"c9df6df\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Next Chapter<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/best-practices-for-monitoring-keywords\/\">Meilleures pratiques pour le suivi continu des mots-cl\u00e9s<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment suivre les mots-cl\u00e9s de vos concurrents Le suivi des mots-cl\u00e9s implique de surveiller la performance de mots-cl\u00e9s ou de phrases sp\u00e9cifiques pertinents pour les produits, services ou l&rsquo;industrie d&rsquo;une entreprise. En d&rsquo;autres termes, il s&rsquo;agit d&rsquo;analyser \u00e0 quel point un site web se classe pour des termes de recherche particuliers et combien de trafic [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":9137,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-9175","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"keyword.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":false,"useFocusKeyword":false},"frontEndScore":false,"postName":"comment-suivre-les-mots-cles-des-concurrents","permalinkFormat":"https:\/\/keyword.com\/fr\/guides\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/keyword.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"Comment suivre les mots-cl\u00e9s de vos concurrents","description":"Voici comment trouver les mots-cl\u00e9s des concurrents. D\u00e9couvrez comment obtenir un avantage concurrentiel dans vos campagnes SEO.","focusKeywords":"competitor keywords","pillarContent":false,"canonicalUrl":"","breadcrumbTitle":"","advancedRobots":{"max-snippet":"-1","max-video-preview":"-1","max-image-preview":"standard"},"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":"","facebookHasOverlay":false,"facebookImageOverlay":"","facebookAuthor":"","twitterCardType":"","twitterUseFacebook":true,"twitterTitle":"","twitterDescription":"","twitterImage":"","twitterImageID":"","twitterHasOverlay":false,"twitterImageOverlay":"","twitterPlayerUrl":"","twitterPlayerSize":"","twitterPlayerStream":"","twitterPlayerStreamCtype":"","twitterAppDescription":"","twitterAppIphoneName":"","twitterAppIphoneID":"","twitterAppIphoneUrl":"","twitterAppIpadName":"","twitterAppIpadID":"","twitterAppIpadUrl":"","twitterAppGoogleplayName":"","twitterAppGoogleplayID":"","twitterAppGoogleplayUrl":"","twitterAppCountry":"","robots":{"index":true},"twitterAuthor":"keyworddotcom","primaryTerm":0,"authorName":"Ane 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