{"id":9140,"date":"2023-05-26T06:51:02","date_gmt":"2023-05-26T11:51:02","guid":{"rendered":"https:\/\/keyword.com\/guides\/how-to-choose-the-best-keywords-to-track-for-seo\/"},"modified":"2024-11-26T12:22:14","modified_gmt":"2024-11-26T17:22:14","slug":"comment-choisir-les-meilleurs-mots-cles-a-suivre-pour-le-seo","status":"publish","type":"page","link":"https:\/\/keyword.com\/fr\/guides\/comment-choisir-les-meilleurs-mots-cles-a-suivre-pour-le-seo\/","title":{"rendered":"Choisir les bons mots-cl\u00e9s \u00e0 suivre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9140\" class=\"elementor elementor-9140 elementor-5568\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c85992b elementor-repeater-item-ang_container_padding_3 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"c85992b\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_3&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b4e8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-heading\" data-id=\"3f2b4e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Comment choisir les bons mots-cl\u00e9s \u00e0 suivre<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d1b8bc e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"7d1b8bc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb7296 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"4bb7296\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les bons mots-cl\u00e9s se trouvent \u00e0 l&rsquo;intersection des probl\u00e8mes de votre audience et des solutions que votre entreprise propose. Voici cinq fa\u00e7ons de les trouver.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be68fc elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"0be68fc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2c1bd elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"9f2c1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>1. Effectuer une \u00e9tude de l&rsquo;audience<\/h2><p>L&rsquo;\u00e9tude de l&rsquo;audience vous aide \u00e0 d\u00e9couvrir le type d&rsquo;informations que votre public cible recherche \u2014 comme les questions qu&rsquo;il pose sur un sujet sp\u00e9cifique ou les conversations g\u00e9n\u00e9rales autour de ses probl\u00e8mes.<\/p><p>Il existe plusieurs fa\u00e7ons de mener une \u00e9tude de l&rsquo;audience :<\/p><ul><li>Utiliser un outil d&rsquo;\u00e9coute sociale comme Sprinklr pour suivre les conversations en ligne de votre audience.<\/li><li>Examiner les conversations du service client pour d\u00e9couvrir les questions fr\u00e9quemment pos\u00e9es.<\/li><li>Rejoindre des communaut\u00e9s sp\u00e9cialis\u00e9es sur des forums en ligne comme Reddit et Quora et suivre les discussions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f7f6c elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"14f7f6c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2a2b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"41a2a2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>2. Analyser la concurrence<\/h2><p>Utilisez des outils d&rsquo;audit SEO comme <a href=\"https:\/\/www.seobility.net\/en\/\" target=\"_blank\" rel=\"noopener\">Seobility<\/a> pour d\u00e9couvrir les termes de recherche pour lesquels vos concurrents sont class\u00e9s dans les r\u00e9sultats de recherche.<\/p><p>Seobility vous permet de comparer le domaine de votre site web \u00e0 celui de vos concurrents directs pour d\u00e9couvrir :<\/p><ul><li>Les \u00e9carts de mots-cl\u00e9s \u2014 c&rsquo;est-\u00e0-dire les termes pour lesquels vous n&rsquo;\u00eates pas encore class\u00e9<\/li><li>Les intersections \u2014 c&rsquo;est-\u00e0-dire les termes pour lesquels vous \u00eates tous deux class\u00e9s.<\/li><\/ul><p><br \/>Vous saisissez votre URL et celle des concurrents comme nous l&rsquo;avons fait dans l&rsquo;image ci-dessous :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f11f35 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"8f11f35\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a78bb external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"22a78bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/how-to-choose-keywords-seobility.png\" title=\"how-to-choose-keywords-seobility\" alt=\"how-to-choose-keywords-seobility\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fef917c e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"fef917c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9363c8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"a9363c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et vous obtiendrez un r\u00e9sultat comme celui-ci :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f71860e e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"f71860e\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d42a330 external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"d42a330\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/seo-keyword-research.png\" title=\"seo-keyword-research\" alt=\"seo-keyword-research\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276fc20 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"276fc20\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0628c24 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"0628c24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rassemblez toutes ces informations dans une liste pr\u00e9liminaire de mots-cl\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d11cbf1 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"d11cbf1\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7834c23 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"7834c23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>3. V\u00e9rifier le volume et la difficult\u00e9<\/h2><p>Le volume de mots-cl\u00e9s vous indique combien de personnes dans un lieu particulier recherchent ce terme sur une p\u00e9riode sp\u00e9cifique \u2014 comme un mois ou une ann\u00e9e. D&rsquo;autre part, la difficult\u00e9 vous indique \u00e0 quel point il sera difficile d&rsquo;obtenir un classement \u00e9lev\u00e9 pour un terme de recherche particulier.<\/p><p>Id\u00e9alement, vous voulez choisir un mot-cl\u00e9 avec un volume de recherche \u00e9lev\u00e9 et une difficult\u00e9 faible \u00e0 moyenne. Ainsi, vous pouvez obtenir un bon classement et g\u00e9n\u00e9rer un trafic pr\u00e9cieux vers votre site web.<\/p><p>Google propose des outils gratuits comme <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Keyword Planner<\/a> et <a href=\"https:\/\/trends.google.com\/home\" target=\"_blank\" rel=\"noopener\">Trends<\/a> qui montrent les volumes de recherche pour diff\u00e9rents termes dans des lieux sp\u00e9cifiques. Par exemple, nous avons saisi \u00ab\u00a0marketing de contenu\u00a0\u00bb dans la barre de recherche de Google Trends, d\u00e9fini l&#8217;emplacement, et nous pouvons voir le volume de recherche pour ce mot-cl\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ad21f2 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"3ad21f2\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee5af3 external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"dee5af3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-research-tips.png\" title=\"keyword research tips\" alt=\"keyword research tips\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5094391 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"5094391\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c60704 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"1c60704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour des donn\u00e9es plus pr\u00e9cises sur le volume des mots-cl\u00e9s, envisagez d&rsquo;utiliser un outil tiers comme Seobility. Cet outil vous montrera \u00e9galement la concurrence relative (difficult\u00e9) de chaque mot-cl\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a49f6 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"c3a49f6\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8249f external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"fb8249f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-research-tool-seobility.png\" title=\"keyword-research-tool-seobility\" alt=\"keyword-research-tool-seobility\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a93bc e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"75a93bc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ff36f elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"b9ff36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En utilisant les donn\u00e9es de votre outil de recherche de mots-cl\u00e9s, r\u00e9organisez les termes de votre liste en fonction de la difficult\u00e9 la plus faible (concurrence) et de la facilit\u00e9 \u00e0 obtenir un bon classement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-743d72f elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"743d72f\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd375b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"5bd375b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>4. V\u00e9rifier l&rsquo;intention de recherche pour votre mot-cl\u00e9<\/h2><p><a href=\"https:\/\/keyword.com\/seo-wiki\/understanding-search-intent-in-seo\/\">L&rsquo;intention de recherche<\/a> est ce que l&rsquo;audience recherchant un mot-cl\u00e9 particulier s&rsquo;attend \u00e0 voir dans les r\u00e9sultats de recherche. Elle comporte quatre grandes cat\u00e9gories :<\/p><ul><li>Informationnelle : l&rsquo;audience veut apprendre de nouvelles informations sur le terme recherch\u00e9. Exemple : Qu&rsquo;est-ce que le SEO ?<\/li><li>Navigationnelle : l&rsquo;utilisateur cherche un site web ou une page sp\u00e9cifique. Exemple : Site web de Seobility.<\/li><li>Transactionnelle : l&rsquo;utilisateur cherche \u00e0 acheter un produit ou un service. Exemple : Acheter des ordinateurs portables \u00e0 Paris.<\/li><li>Commerciale : l&rsquo;utilisateur recherche des informations sur un produit ou un service avec l&rsquo;intention de faire un achat \u00e0 l&rsquo;avenir \u2014 par exemple, magasins de chaussures pr\u00e8s de chez moi.<\/li><\/ul><p><br \/>Les moteurs de recherche utilisent l&rsquo;intention pour fournir des r\u00e9sultats pertinents pour diff\u00e9rents termes de recherche. Cela signifie que plus votre <a href=\"https:\/\/keyword.com\/seo-wiki\/understanding-search-intent-in-seo\/\">contenu correspond \u00e0 l&rsquo;intention de recherche du mot-cl\u00e9<\/a>, plus il est susceptible d&rsquo;\u00eatre bien class\u00e9 dans les SERP.<\/p><p>Vous pouvez analyser manuellement les r\u00e9sultats de recherche pour d\u00e9couvrir leur intention. Saisissez simplement le mot-cl\u00e9 dans la barre de recherche Google et observez les types de r\u00e9ponses que vous obtenez. Par exemple, comparons les r\u00e9sultats de ces deux mots-cl\u00e9s :<\/p><ul><li>Qu&rsquo;est-ce que le marketing de contenu ?<\/li><li>Meilleurs outils de marketing de contenu<\/li><\/ul><p><br \/>Les r\u00e9sultats du premier mot-cl\u00e9 sont des guides expliquant les fondamentaux du marketing de contenu. Par cons\u00e9quent, le mot-cl\u00e9 est informationnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69be263 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"69be263\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdaaaf external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"8cdaaaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keywords-and-search-intent.png\" title=\"keywords and search intent\" alt=\"keywords and search intent\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0b4647 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"e0b4647\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e780c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"c2e780c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9sultats du second mot-cl\u00e9 sont des articles sous forme de listes expliquant les avantages et les inconv\u00e9nients de diff\u00e9rents outils, leurs plans tarifaires, et une explication g\u00e9n\u00e9rale de leur fonctionnement. Par cons\u00e9quent, le mot-cl\u00e9 est commercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6142a7c e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"6142a7c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7499fda external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"7499fda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-results.png\" title=\"keyword results\" alt=\"keyword results\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ca6d3e e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"8ca6d3e\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19767f0 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"19767f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alternativement, utilisez des outils comme Keyword.com pour visualiser automatiquement les cat\u00e9gories d&rsquo;intention avec vos donn\u00e9es de mots-cl\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7934d69 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"7934d69\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48dbfe5 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"48dbfe5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad32028 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"ad32028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>5. Automatiser la recherche de mots-cl\u00e9s<\/h2><p>Une fois que vous avez publi\u00e9 du contenu pour vos mots-cl\u00e9s initiaux, vous pouvez configurer des <a href=\"https:\/\/keyword.com\/keyword-suggestions\/\">suggestions automatiques de mots-cl\u00e9s<\/a> avec Keyword.com. Ainsi, vous pouvez d\u00e9couvrir automatiquement de nouveaux mots-cl\u00e9s \u00e0 cibler dans vos prochains contenus.<\/p><p>Il vous suffit de connecter votre Google Search Console \u00e0 Keyword.com. Ensuite, d\u00e9finissez des param\u00e8tres pour les nouvelles requ\u00eates de recherche \u2014 tels que les g\u00e9olocalisations, les impressions et les taux de clics. Keyword.com ajoutera automatiquement \u00e0 votre projet les mots-cl\u00e9s qui correspondent \u00e0 ces crit\u00e8res.<\/p><h2>Conclusion : Comment choisir les bons mots-cl\u00e9s \u00e0 suivre<\/h2><p>Dans l&rsquo;ensemble, le processus de recherche de mots-cl\u00e9s est assez simple. Concentrez-vous sur la recherche du point id\u00e9al o\u00f9 :<\/p><ul><li>Les probl\u00e8mes de vos clients sont abord\u00e9s<\/li><li>Il y a peu de concurrence avec un potentiel de trafic d\u00e9cent<\/li><li>Le potentiel de votre entreprise est \u00e9lev\u00e9<\/li><\/ul><p><br \/>Ainsi, vous pouvez vous classer pour des termes qui font vraiment avancer les choses pour votre produit ou service. Une fois que vous savez quels mots-cl\u00e9s suivre, <a href=\"https:\/\/keyword.com\/rank-tracker\/\">un outil de suivi de classement<\/a> vous aidera \u00e0 maintenir le m\u00eame positionnement (ou mieux) pour renforcer votre autorit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1fd04 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"fe1fd04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f165bde e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"f165bde\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3abf453 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"3abf453\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0bb0b4 e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"c0bb0b4\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ca38b elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"a2ca38b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Prochain chapitre<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/best-keyword-research-and-monitoring-tools\/\">Aper\u00e7u des outils de suivi des mots-cl\u00e9s<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beb1733 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"beb1733\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9c09f elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"1c9c09f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment choisir les bons mots-cl\u00e9s \u00e0 suivre Les bons mots-cl\u00e9s se trouvent \u00e0 l&rsquo;intersection des probl\u00e8mes de votre audience et des solutions que votre entreprise propose. Voici cinq fa\u00e7ons de les trouver. 1. Effectuer une \u00e9tude de l&rsquo;audience L&rsquo;\u00e9tude de l&rsquo;audience vous aide \u00e0 d\u00e9couvrir le type d&rsquo;informations que votre public cible recherche \u2014 comme [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":9137,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-9140","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"keyword.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":false,"useFocusKeyword":false},"frontEndScore":false,"postName":"comment-choisir-les-meilleurs-mots-cles-a-suivre-pour-le-seo","permalinkFormat":"https:\/\/keyword.com\/fr\/guides\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/keyword.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"Comment choisir les meilleurs mots-cl\u00e9s \u00e0 suivre pour le SEO","description":"","focusKeywords":"how to choose the right 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