{"id":6954,"date":"2024-09-17T05:23:57","date_gmt":"2024-09-17T10:23:57","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&p=6954"},"modified":"2024-12-09T10:17:50","modified_gmt":"2024-12-09T15:17:50","slug":"seo-automation-tasks-tools","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/seo-automation-tasks-tools\/","title":{"rendered":"How to Scale Organic Search with SEO Automation"},"content":{"rendered":"

Doing SEO manually when there are automation tools is like digging a large garden with a hand trowel instead of using a power tiller. It’s inefficient, time-consuming, and exhausting.\u00a0<\/span><\/p>\n

SEO automation tools allow you to speed up tedious tasks, scale organic traffic, and drive report-worthy results quickly. This article will explore the six major SEO tasks to automate now and the SEO automation tools to use.<\/span>\u00a0<\/span><\/p>\n

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What is SEO Automation?\u00a0<\/span><\/h2>\n

SEO automation means using software or tools to perform SEO tasks automatically rather than manually. It’s about speeding up tedious, repetitive SEO activities, allowing you to scale organic traffic and boost rankings efficiently.<\/span><\/p>\n

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Which SEO Tasks Can You Automate?<\/span>\u00a0<\/span><\/h2>\n

Here are six SEO tasks you can automate fully or partially.\u00a0<\/span><\/p>\n

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1. Keyword Rank Tracking<\/span>\u00a0<\/span><\/h3>\n

Tracking keyword rankings manually is time-consuming and prone to errors, especially when you have a large website or a business serving multiple locations. Manual tracking can only provide rankings at a specific moment. If your rankings fluctuate throughout the day or week, manual checks won\u2019t capture these changes, leading to missed opportunities to respond to ranking drops or boosts.<\/span><\/p>\n

That\u2019s where <\/span>keyword tracking and monitoring software<\/span><\/a> comes in. It will monitor your keyword positions across different devices, locations, and search engines, so you\u2019re always up to speed on your SEO performance. You can also use this tool to monitor your competitors’ performance in the SERPs, discover new keyword opportunities, and report on ranking performance.\u00a0<\/span><\/p>\n

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2. Keyword Research\u00a0<\/span><\/h3>\n

Manually searching for keywords, checking search volumes, and analyzing competition requires significant time, especially when dealing with large amounts of data or multiple topics. As your website or business grows, manual keyword research becomes unsustainable. Handling an increasing number of keywords, regions, and topics becomes overwhelming without automated assistance.<\/span><\/p>\n

Keyword research tools can help here. These tools provide valuable data such as <\/span>search volume, keyword difficulty, search intent<\/span><\/a>, and cost per click (CPC), helping you gauge the value of each keyword for easy prioritization.\u00a0<\/span><\/p>\n

They’re user-friendly and typically require entering a <\/span>seed keyword<\/span><\/a> into a search box that returns a comprehensive list of related keywords. You can filter and sort them based on metrics that matter most to you, such as search intent or keyword volume.\u00a0<\/span><\/p>\n

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3. Backlink Monitoring<\/span><\/h3>\n

Imagine receiving loads of spammy backlinks to your website without realizing it until your rankings and traffic take a hit. Not appealing, right? Thankfully, with backlink monitoring tools, you can quickly identify and disavow these links, preserving your site’s integrity. They can also help you identify:\u00a0<\/span><\/p>\n

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