{"id":6416,"date":"2024-04-25T10:31:06","date_gmt":"2024-04-25T15:31:06","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&p=6416"},"modified":"2025-02-26T09:55:38","modified_gmt":"2025-02-26T14:55:38","slug":"how-to-measure-and-report-on-keyword-rankings","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/how-to-measure-and-report-on-keyword-rankings\/","title":{"rendered":"SEO ROI: How to Measure and Report on Keyword Rankings"},"content":{"rendered":"\t\t
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SEO takes a lot of time and resources. You need to invest in high-quality content creation, optimize your website, and build backlinks \u2014 plus all the firefighting that comes with Google core updates.\u00a0<\/span><\/p>

If you\u2019re putting in so much effort to create a successful SEO strategy, it makes sense to check your results to see if your strategy is generating the expected ROI. That\u2019s where measuring and reporting on keyword rankings come in handy.<\/span><\/p>

What is SEO ROI?<\/strong><\/h2>

SEO ROI<\/span><\/a> stands for Search Engine Optimization Return on Investment. It’s a metric used to measure the effectiveness and profitability of an SEO campaign. Essentially, it quantifies the revenue generated from SEO efforts compared to their cost<\/span>.<\/span><\/p>

Why Measure SEO ROI?\u00a0<\/strong><\/h2>

Tracking the ROI of your SEO efforts allows you to:\u00a0<\/span><\/p>

1. Evaluate Your Strategy\u2019s Effectiveness\u00a0<\/strong><\/h3>

Tracking SEO ROI is the best way to know if your strategy yields the desired results. SEO is a long-term game, and it\u2019s pretty easy to fall into the trap of investing resources and waiting endlessly for results.\u00a0<\/span><\/p>

But with SEO ROI tracking, you can identify success markers to prove you\u2019re making the right decisions. For example, you might not be ranking first for an important keyword yet. But if your ROI tracking shows you\u2019ve <\/span>climbed from the second to the first page of Google<\/span><\/a>, it shows that your strategy is working to some extent.\u00a0<\/span><\/p>

2. Earn Client Trust<\/strong><\/h3>

Rank tracking and reporting build trust as clients can see exactly what results they get from their investments.\u00a0<\/span><\/p>

A <\/span>rank tracker like Keyword.com<\/span><\/a> allows clients to see the same SEO dashboard you\u2019re working from. They can see ranking changes in real-time, the search intent of the keywords they\u2019re ranking for, and track historical SERP data.\u00a0<\/span><\/p>

When clients see that your decisions are based on real data rather than guesswork, they are more likely to trust your expertise and recommendations.<\/span><\/p>

3. Boost Client Retention\u00a0<\/strong><\/h3>

Rank tracking allows you to show tangible results rather than just saying, \u201cIt depends.\u201d\u00a0<\/span><\/p>

Even if the ultimate goal hasn’t been reached yet (e.g., ranking number one for a highly competitive keyword), showing progress (like moving up from the second page to the first) can be a strong indicator of an effective SEO strategy.\u00a0<\/span><\/p>

This evidence of performance reassures clients that their investment is bringing in positive results, even if it takes longer than initially expected.<\/span><\/p>

How to Measure the ROI of Your SEO Efforts\u00a0<\/strong><\/h2>

To measure your SEO ROI accurately, you need to monitor your keyword rankings in real time and turn the data into an actionable SEO report. You\u2019ll share this report with clients and internal stakeholders to prove the value of your SEO strategy.\u00a0<\/span><\/p>

This task can be daunting, especially for SEO managers or agencies who manage multiple websites with hundreds of thousands of tracked keywords.<\/span><\/p>

The good news is that you can monitor rankings and generate SEO reports with Keyword.com easily and quickly. Keyword.com is a rank tracking software that helps businesses monitor how their web pages rank for specific keywords in search engine results. It\u2019s easy to use, scalable and guarantees accurate results.\u00a0<\/span><\/p>

Let\u2019s walk you through the process of tracking keywords and creating SEO reports with Keyword.com.\u00a0<\/span><\/p>

How to Track Keyword Rankings With Keyword.com<\/strong><\/h3>

Step 1<\/b>: Log into your Keyword.com account. You can <\/span>sign up for a free Keyword.com account<\/span><\/a> if you don\u2019t have one.\u00a0<\/span><\/p>

\"Log<\/p>

Step 2<\/b>: Now, you should have access to your Keyword.com dashboard. Input your website\u2019s URL to start setting up SEO tracking.\u00a0<\/span><\/p>

\"Add<\/p>

Step 3<\/b>: Input or bulk import the keyword you want to track.\u00a0<\/span><\/p>

\"Bulk<\/p>

Step 4<\/b>: Set up tracking parameters like location, language, and device. For local rank tracking, for example, enter the zip code of the specific location you want to see the search results performance and uncheck the \u201cignore local listing\u201d option.\u00a0<\/span><\/p>

\"Set<\/p>

Step 5<\/b>: After filling out the form, click \u201cadd keywords\u201d to view your customized rank tracking dashboard. It will take a few minutes for the dashboard to update with real-time data. Once it\u2019s ready, you\u2019ll see a summary dashboard showing changes in keyword ranking over time.<\/span><\/p>

\"Your<\/p>

You\u2019ll also see a detailed breakdown of each keyword\u2019s performance, including the SERP position, search intent, volume, cost per click, and SERP features.<\/span><\/p>

\"SERP<\/p>

Now that you can see your SERP rankings, the next step is to create an SEO report reflecting your ranking data.\u00a0<\/span><\/p>

How to Generate an SEO Report With Keyword.com<\/strong><\/h3>

Keyword.com provides two main options for creating and sharing SEO reports.\u00a0<\/span><\/p>

1. Export Ranking Data as a Separate File\u00a0<\/strong><\/h4>

Click on the \u201cExport\u201d button at the far-right corner of your dashboard, and select your preferred file format. Keyword.com lets you export rankings as TXT, PDF, and CSV files.\u00a0<\/span><\/p>

\"Generate<\/p>

Pro tip<\/i><\/b>: choose this option when you want to use Keyword.com\u2019s accurate ranking data on an external data platform like <\/span><\/i>DashThis<\/span><\/i><\/a>.<\/span><\/i><\/p>

2. Share Via viewKey Link<\/strong><\/h4>

viewKey Link lets clients and external collaborators view a live version of your rank tracking dashboard. It aids transparency because stakeholders can see the same SEO data as you, which helps you win their trust.\u00a0<\/span><\/p>

Here\u2019s how to set up viewKey Link:<\/b><\/p>

1. Select the three dots at the far-right corner of your dashboard. Then click on \u201cviewKey Project Settings.\u201d\u00a0<\/p>

\"viewKey<\/p>

2. Set up sharing parameters for the viewKey Link dashboard. For example, you can add a password so that only authorized users can access the SEO report.<\/p>

\"viewKey<\/p>

3. Customize your brand information, such as your company website, logo, and description, to create a white-label SEO report.<\/p>

\"Customize<\/p>

4. Go back to the share page and copy the viewKey URL.\u00a0<\/p>

\"viewKey<\/p>

Anyone with this link will be able to view the live version of your keyword tracking dashboard.\u00a0<\/span><\/p>

Learn more<\/b>: <\/span>SEO Reporting: The underrated hack to 3X your agency\u2019s revenue<\/span><\/a>\u00a0<\/span><\/p>

Tips for Boosting Your SEO Performance and ROI<\/strong><\/h2>

Here are a few ways to improve your website\u2019s organic search performance and generate more ROI from your SEO efforts.\u00a0<\/span><\/p>