{"id":5983,"date":"2024-01-08T07:18:35","date_gmt":"2024-01-08T12:18:35","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&p=5983"},"modified":"2024-12-10T07:45:34","modified_gmt":"2024-12-10T12:45:34","slug":"low-competition-keywords-commercial-intent","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/low-competition-keywords-commercial-intent\/","title":{"rendered":"How to Find and Track Low Competition Keywords with High Commercial Intent"},"content":{"rendered":"

A recent report shows that Google processes <\/span>8.5 billion<\/span><\/a> searches daily. These searches have different search intent.\u00a0<\/span><\/p>\n

For example, a user might search \u201cWhat is a keyword rank tracking software?\u201d while another search \u201cbest keyword rank tracking software.\u201d Both users have a similar keyword in their search query but with a different purpose.<\/span><\/p>\n

The first needs general knowledge on the subject matter, while the other is telling Google loud and clear that there is money in the hand to buy or needs a little more education before making the purchase.\u00a0<\/span><\/p>\n

The latter doesn\u2019t need an organic blog post that explains the nitty-gritty of the search term but a detailed review of the best tools available. These types of search phrases are known as <\/span>commercial intent keywords.<\/b><\/p>\n

Users who use these queries are hot leads at the middle of the funnel, preparing to take action. You can target these keywords and increase conversion even with less traffic.\u00a0<\/span><\/p>\n

In this article, we won\u2019t just dive into how to find commercial intent keywords that require the world\u2019s backlink to rank. We will teach you to find and track low-competition keywords with high commercial search intent, just like a skilled detective.<\/span><\/p>\n

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What Are High Commercial Intent Keywords?<\/span><\/h2>\n

Keywords with high commercial intent indicate that the user searching for them will likely make a purchase or complete some other commercial action like a subscription.\u00a0<\/span><\/p>\n

These keywords are precious for businesses because they often lead to conversions and sales. Let\u2019s examine a few characteristics of these keywords:<\/span><\/p>\n

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  1. Transactional phrases:<\/b> high commercial keywords often include action-oriented terms such as “buy,” “purchase,” “order,” “subscribe,” \u201cdiscount,\u201d \u201cdeal,\u201d or “hire.” For example, “buy iPhone 13” or “hire a plumber.”<\/span><\/li>\n<\/ol>\n

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    1. Product or service-specific:<\/b> commercial intent keywords are typically very specific and related to particular products or services. For instance, “red Nike running shoes” or “iPhone screen repair.”<\/span><\/li>\n<\/ol>\n

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      1. Local intent:<\/b> keywords that include local modifiers like “near me,” “in [city],” or “close to [landmark]” indicate a strong intention to purchase in a specific geographic area. <\/span>For instance, individuals who need pizza can search “pizza delivery near me” to check the list of restaurants with service options in their area.<\/li>\n<\/ol>\n

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        1. Brand names:<\/b> searches that include brand names or trademarks often demonstrate a high commercial intent. People searching for “Apple iPhone” or “Nike sneakers” usually want to purchase related to those brands.<\/span><\/li>\n<\/ol>\n

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          1. Comparison keywords:<\/b> keywords that involve product comparisons, such as “best,” “top-rated,” or “vs.,” indicate that the searcher is in the consideration phase and is likely looking for information to make a purchase decision. For example, “best digital cameras” or “iPhone vs. Samsung.”<\/span><\/li>\n<\/ol>\n

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            1. Price-related terms:<\/b> keywords that include price-related terms like “cheap,” “discount,” “deal,” or “coupon” suggest that the searcher is interested in finding a good deal or a lower-priced option.<\/span><\/li>\n<\/ol>\n

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              1. Long-tail keywords:<\/b> long-tail keywords are more specific and tend to have higher commercial intent. They often include multiple words and phrases that reflect a searcher’s detailed intent. For example, “organic, gluten-free dog food for small breeds.”<\/span><\/li>\n<\/ol>\n

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                1. Action-oriented questions:<\/b> keywords in the form of questions that imply a desire for a solution to a problem or a purchase, such as, “Where can I buy a new refrigerator?” or “How much does it cost to install solar panels?”<\/span><\/li>\n<\/ol>\n

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                  1. Urgency terms:<\/b> keywords that indicate a sense of urgency, like “urgent,” “now,” or “today,” can signal a strong commercial intent. For instance, “emergency locksmith services” or “buy concert tickets today.”<\/span><\/li>\n<\/ol>\n

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                    1. High bidding in PPC advertising:<\/b> in paid search advertising, keywords with high commercial intent often command higher costs per click (CPC) in platforms like Google Ads because businesses are willing to pay more to target users closer to making a purchase.<\/span><\/li>\n<\/ol>\n

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                      Learn more: Read our blog post on <\/span>search intent<\/span><\/a>, detailing the different search intent keywords.<\/span><\/p>\n

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                      9 Ways to Find Low Competition Keywords With High Commercial Intent<\/span><\/h2>\n

                      Here are some practical steps for finding low-competition keywords that convert.<\/span><\/p>\n

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                      1. Speak With Your Customer Service Team<\/span><\/h3>\n

                      Cai Ellis, SEO Manager at <\/span>Tooltester<\/span><\/a>, explains this process in detail.<\/span><\/p>\n

                      \u201cThe most overlooked tactic for finding low-competition keywords with high commercial intent, in my opinion, is speaking with customer service teams. The people monitor live chats and take calls from customers who have purchased your product\/service or are looking to convert. This arm of the company has the best first-hand insights that can help you build your keyword-targeting strategy.\u201d<\/span><\/p>\n

                      Customer service teams are typically addressing problems customers experience when trying to convert.<\/span><\/p>\n

                      Some of these obstacles might be new based on changing industry trends that competitors still need to pick up on or keyword research tools need to highlight to you.\u00a0<\/span><\/p>\n

                      This insight can inform marketing teams what content would be helpful to address customer queries. <\/span><\/p>\n

                      Team up this new data with a keyword research tool to get insights into what customers are trying to find on your website.<\/span><\/p>\n

                      To kick off these types of conversations, ask questions like:<\/span><\/p>\n