{"id":5891,"date":"2023-12-04T10:04:08","date_gmt":"2023-12-04T15:04:08","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&p=5891"},"modified":"2024-12-10T07:46:53","modified_gmt":"2024-12-10T12:46:53","slug":"key-seo-factors-that-do-and-dont-influence-rank-positioning-on-serps","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/key-seo-factors-that-do-and-dont-influence-rank-positioning-on-serps\/","title":{"rendered":"Key SEO Factors That Do and Don’t Influence Rank Positioning on SERPs"},"content":{"rendered":"

What are the top Google ranking factors that impact rank positioning on SERPs?<\/span><\/p>\n

Well, considering there are 200+ factors, it can be overwhelming to optimize accordingly. So, to avoid guesses and speculation, we have done the research for you. We’ve interviewed several SEO experts and analyzed several brands to uncover the truth about Google rank positioning determinants. <\/span><\/p>\n

Let\u2019s start with this fact.<\/span><\/p>\n

Keywords Are Not the Be-All and End-All of SEO<\/b><\/h2>\n

Keywords are the foundation of SEO, but they’re not everything.\u00a0<\/em>In short, t<\/span>hey help site owners understand what their audience is searching for and the content needed to answer their questions. They r<\/span>epresent the main concepts of your research topic, including words used in everyday life to describe the topic. <\/span>But, it\u2019s important to note that there\u2019s an exaggeration by most SEO experts on this singular factor as though it\u2019s the only element that moves the needle. <\/span><\/p>\n

There\u2019s more to ranking on SERPs than just keywords.\u00a0<\/span><\/p>\n

Top Factors That Affect Your Ranking Position on SERPs<\/h2>\n

1. High-Quality Content<\/h3>\n

According to a recent report, roughly <\/span>7.5 million blog posts<\/span><\/a> were published daily in 2023, with thousands targeting the exact keywords, especially short-tail keywords. Search engines, especially Google, want pages with the most helpful information at the forefront.<\/span><\/p>\n

Nowadays, your content relevance <\/span>is measured by how well it meets the E-E-A-T signal. Google stated that it uses the concept of E-E-A-T to evaluate if it’s search ranking systems provide helpful, relevant information. (<\/strong><\/span>Note: E-E-A-T isn\u2019t a ranking factor. There is nothing like an E-E-A-T score, but the algorithm uses the idea of E-E-A-T to judge if content can be trusted, which automatically affects ranking.)<\/b><\/p>\n

What type of content matches the E-E-A-T concept?<\/b><\/p>\n

Google clearly stated, \u201c Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top search results.\u201d<\/p>\n

That\u2019s what they tagged as creating helpful, reliable, people-first content.<\/p>\n

Below are a few questions from Google Search Central to check if your page matches Google\u2019s search helpful content system.<\/span><\/p>\n

\"Google's<\/p>\n

How Can You Vet Your Content Relevance?<\/strong><\/p>\n

1. Search Intent Satisfaction<\/h4>\n

Primarily, <\/span>Google\u2019s mission<\/span><\/a> is to make information universally accessible and helpful. However, their core value is to provide relevant, high-quality results based on search queries. <\/span>That\u2019s why they prioritize people-first content.\u00a0<\/span><\/p>\n

Their recent Helpful Content System update clearly stated their priority on people-first content.<\/span><\/p>\n

\u201c<\/span>Google Search’s <\/span>helpful content system<\/span><\/i> generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.<\/span><\/p>\n

The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.<\/p>\n

The system generates a site-wide signal that we consider among many other signals for use in Google Search (which includes Discover). The system automatically identifies content that seems to have little value, low-added value, or is otherwise not particularly helpful to people.\u201d<\/span><\/p>\n

Here are a few questions Google shared as a gauge to measure how your content matches search intent:<\/span><\/p>\n