{"id":5809,"date":"2023-09-10T06:51:23","date_gmt":"2023-09-10T11:51:23","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&p=5809"},"modified":"2025-02-04T06:45:10","modified_gmt":"2025-02-04T11:45:10","slug":"10-ways-to-increase-your-clients-seo-share-of-voice","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/10-ways-to-increase-your-clients-seo-share-of-voice\/","title":{"rendered":"10 Ways to Increase Your Client\u2019s SEO Share of Voice"},"content":{"rendered":"

Every SEO consultant’s primary goal is to increase their client\u2019s site visibility compared to their competitors. <\/span>In technical terms, this translates to SEO Share of Voice (SoV).\u00a0<\/span>This article explains Share of Voice, how it is calculated, and the proven strategies for increasing it.<\/span><\/p>\n

TL;DR: How to Increase Share of Voice in SEO<\/h2>\n
    \n
  1. Find untapped keyword opportunities: <\/strong>do a\u00a0keyword gap analysis and target high-intent and long-tail keywords.<\/li>\n
  2. Do thorough keyword research: <\/strong>use AI tools to identify relevant search terms, including semantic and long-tail keywords.<\/li>\n
  3. Create high-quality content: <\/strong>optimize for featured snippets, repurpose content, and use multimedia to boost visibility.<\/li>\n
  4. Optimize metadata:\u00a0<\/strong>craft compelling title tags and meta descriptions and apply schema markup for better SERP presence.<\/span><\/li>\n
  5. Build authoritative backlinks: <\/strong>focus on E-E-A-T, guest posting, and securing links from high-authority sites.<\/li>\n
  6. Stay updated on algorithm changes: <\/strong>adapt strategies to Google updates to maintain ranking performance.<\/li>\n
  7. Leverage social media:<\/strong>\u00a0share SEO-optimized content to drive traffic and engagement.<\/li>\n
  8. Engage in forums:<\/strong> contribute valuable insights on Reddit, Quora, and niche communities.<\/li>\n
  9. Improve technical SEO:<\/strong> enhance site speed, user experience, internal linking, and local SEO.<\/li>\n
  10. Track and adjust SEO strategy:<\/strong> use rank trackers to monitor performance and refine tactics.<\/li>\n<\/ol>\n

     <\/p>\n

    What is SEO Share of Voice?<\/h2>\n

    SEO Share of Voice is used to measure a brand’s visibility or dominance in organic search results. It\u2019s essentially a way of understanding how often your brand appears when searching for a set of keywords, compared to competitors for the same keywords.<\/span><\/p>\n

     <\/p>\n

    How to Calculate SEO Share of Voice<\/h2>\n

    1. Rank Weighting<\/h3>\n

    Rank weight is assigned based on the site\u2019s estimated click-through rate (CTR).<\/span><\/p>\n

    Recently, Backlinko analyzed four million Google search results to determine the standard click-through rate of sites ranking on the first page of SERPs. <\/span>According to their research, the #1 result on Google\u2019s result page has a CTR of 27.6%. #2 result has a click-through rate of 15.8%, #3 has 11.0%, while the #10 result has 2.4%.\u00a0<\/span><\/p>\n

    Check the image below to examine the full breakdown:<\/span><\/p>\n

    \"Backlinko's<\/span><\/p>\n

    [Source: Backlino]<\/p>\n

    According to their <\/span>analysis<\/span><\/a>, on average, <\/span>moving up one spot in the search results will increase CTR by 2.8%<\/b>. However, this depends on where you\u2019re moving from and to. Moving from position #3 to #2 will usually result in a significant CTR boost. However, moving from #10 to #9 doesn\u2019t make a statistically significant difference.<\/span><\/p>\n

    So, we have a rank weight in this format:<\/span><\/p>\n