{"id":5724,"date":"2023-07-13T14:32:00","date_gmt":"2023-07-13T19:32:00","guid":{"rendered":"https:\/\/keyword.com\/?page_id=5724"},"modified":"2025-03-18T16:29:41","modified_gmt":"2025-03-18T21:29:41","slug":"how-to-identify-keyword-opportunities","status":"publish","type":"page","link":"https:\/\/keyword.com\/guides\/how-to-identify-keyword-opportunities\/","title":{"rendered":"How to identify keyword opportunities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5724\" class=\"elementor elementor-5724\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f211587 elementor-repeater-item-ang_container_padding_3 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"f211587\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_3&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd71d06 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-heading\" data-id=\"dd71d06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Guide To Identifying Keyword Opportunities and Threats<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b6ae0 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"98b6ae0\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63af5e8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"63af5e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you know how to find new keyword opportunities and spot potential threats? <\/span><\/p><p><span style=\"font-weight: 400;\">The days of SEO being a once-off project are gone \u2014 especially when it comes to new keyword opportunities and threats that seem to fluctuate on a daily basis.<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/keyword.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener\">Keyword research<\/a> sometimes feels like you\u2019re chasing your tail \u2014 what worked last year might not work next year. Google\u2019s algorithms are ever-changing, trends are unpredictable, and you\u2019re competing for high SERP rankings in a highly competitive space. Not to mention the <a href=\"https:\/\/keyword.com\/blog\/google-search-generative-ai\/\">latest integration of generative AI results to the SERPs<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With such intense organic and paid competition, it&#8217;s important to evaluate your SERPs on a keyword and a page level to maintain or improve your position.\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This guide will show you exactly how to do that. <\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>Also, read as part of this guide:<\/b><\/p><ul><li><a href=\"https:\/\/keyword.com\/guides\/how-to-identify-keyword-opportunities\/how-to-find-keywords-from-forums-and-general-websites\/\">How To Find Keywords That Forums and General Websites Rank For<\/a><\/li><li><a href=\"https:\/\/keyword.com\/guides\/how-to-identify-keyword-opportunities\/how-to-research-topics-on-quora-and-reddit-for-seo\/\">How To Research Popular Topics on Quora and Reddit<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebf593b e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"ebf593b\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b85cb6c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"b85cb6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How To Find Keyword Opportunities and Threats<\/h2><ol><li><b>Check for negative keywords<\/b><span style=\"font-weight: 400;\">: negative keywords are words that you want to exclude from your PPC or SEO campaigns because they are not relevant or may attract the wrong audience. For example, if you are selling luxury products, you may want to exclude keywords related to cheap or discount products.<\/span><\/li><li><b>Monitor your search engine rankings<\/b><span style=\"font-weight: 400;\">: keep track of your website&#8217;s search engine ranking for the keywords you are targeting. If you notice a sudden drop in ranking, especially for your money-making keywords, it could be a sign of a keyword threat \u2014 such as an algorithm change, a technical SEO issue, or your competitor creating better content for the search query.\u00a0<\/span><\/li><li><b>Analyze your website traffic:<\/b><span style=\"font-weight: 400;\"> use Google Analytics to analyze your website traffic and identify any unusual patterns or sources of traffic that are not relevant to your business. If you notice traffic coming from irrelevant or suspicious sources, it might be an early sign of a keyword threat.\u00a0<\/span><\/li><li><b>Keep an eye on your competitors<\/b><span style=\"font-weight: 400;\">: analyze your competitors&#8217; websites and SERP data to know the keywords their targeting, overall SERP performance, and how it compares to yours. <\/span><\/li><li><b>Stay up-to-date with industry trends<\/b>: stay up-to-date with the latest trends in your industry and monitor any changes in search engine algorithms or ranking factors that could affect your website&#8217;s search engine ranking.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c06a3 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"47c06a3\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdb279 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"bcdb279\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8deb1d8 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"8deb1d8\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a90399c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"a90399c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Finding Keyword Opportunities &#8211; Key Takeaways<\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There&#8217;s a lot of competition in the SERPs, so you must continuously monitor your SEO performance to discover threats and opportunities early.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor these changes on a keyword and page level for deeper insights.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the right tools, such as Keyword.com, Google Analytics and Google Search Console, to monitor overall organic performance.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d22116d e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"d22116d\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd42b02 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"dd42b02\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d1352 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"00d1352\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb5ab7c e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"eb5ab7c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56ac434 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"56ac434\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bff06e e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"3bff06e\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55e7d9 elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"a55e7d9\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Previous Chapter<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/understading-important-keyword-metrics\/\">Tips for Interpreting Keyword Metrics<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d936f e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"e1d936f\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357886e elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"357886e\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Next Chapter<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/how-to-use-keyword-data-for-your-business\/\">How to Use Keyword Data for Your Business<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Guide To Identifying Keyword Opportunities and Threats Do you know how to find new keyword opportunities and spot potential threats? The days of SEO being a once-off project are gone \u2014 especially when it comes to new keyword opportunities and threats that seem to fluctuate on a daily basis. Keyword research sometimes feels like you\u2019re [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":5534,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5724","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"keyword.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":false,"useFocusKeyword":false},"frontEndScore":false,"postName":"how-to-identify-keyword-opportunities","permalinkFormat":"https:\/\/keyword.com\/guides\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/keyword.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"How to identify keyword opportunities","description":"This is how to find keyword opportunities and threats for your SEO campaign. 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