{"id":5714,"date":"2023-07-14T06:49:30","date_gmt":"2023-07-14T11:49:30","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&#038;p=5714"},"modified":"2024-12-10T08:18:08","modified_gmt":"2024-12-10T13:18:08","slug":"7-must-try-agency-seo-tools-for-content-optimization","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/7-must-try-agency-seo-tools-for-content-optimization\/","title":{"rendered":"The Top 7 Agency SEO Tools [With Features + Pricing]"},"content":{"rendered":"<p>For agencies managing multiple clients, leveraging the right SEO tools can make all the difference in streamlining content strategies and delivering measurable results. From keyword research to on-page analysis and content performance tracking, the right agency SEO tools help you to optimize content efficiently, ensuring it meets both user intent and search engine requirements.<\/p>\n<p>Here\u2019s a look at the must-try SEO tools for agencies that can elevate your content optimization efforts and improve your clients&#8217; visibility in search results.<\/p>\n<h2>What is the Best SEO Software for Agencies?<\/h2>\n<p>The best SEO agency tool for content optimization provides accurate and reliable data, is easy to set up, and is designed to scale with your business.<\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Best For<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Top Features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pricing<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Keyword.com<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Accurate rank tracking\u00a0<\/span><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local rank tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily SERP updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share of Voice Data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White-label SEO reports\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">From $3 per month\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td>Seobility<\/td>\n<td>Website audits<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google rank tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink checker<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website audit tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERP snippet generator<\/span><\/li>\n<\/ul>\n<\/td>\n<td>From $50 per month<\/td>\n<\/tr>\n<tr>\n<td>Frase.io<\/td>\n<td>AI-powered content optimization<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI writer (+ NLP)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated SEO content briefs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<\/ul>\n<\/td>\n<td>From $14.99 per month<\/td>\n<\/tr>\n<tr>\n<td>Yoast<\/td>\n<td>On-page SEO optimization<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal linking optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readability analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schema integration\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap generator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link checker<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/td>\n<td>From $99 per year<\/td>\n<\/tr>\n<tr>\n<td>Majestic<\/td>\n<td>Backlink analysis<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaigns and reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historical index for backlink tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site explorer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link context analysis<\/span><\/li>\n<\/ul>\n<\/td>\n<td>From \u00a339.99 per month<\/td>\n<\/tr>\n<tr>\n<td>Screaming Frog<\/td>\n<td>Technical Optimization<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML sitemap generator\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JavaScript website crawler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site audits tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate content checker\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td>From $259 per year<\/td>\n<\/tr>\n<tr>\n<td>Google Search Console<\/td>\n<td>Tracking website performance<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extensive search analytics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile usability testing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Index coverage report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL inspection tool\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td>Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong>1. Keyword.com: For Accurate Rank Tracking\u00a0<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5715\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Keyword.com_-1024x501.png\" alt=\"Keyword.com Rank Tracker\" width=\"724\" height=\"354\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Keyword.com_-1024x501.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Keyword.com_-300x147.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Keyword.com_-768x376.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Keyword.com_-1536x752.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Keyword.com_.png 1646w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<p><strong>G2 Rating<\/strong>: <a href=\"https:\/\/www.g2.com\/products\/keyword-com\/reviews\" target=\"_blank\" rel=\"noopener\">4.7\/5<\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pricing<\/strong>: Free plans are available. Paid plans start at $3 per month with a <a href=\"https:\/\/keyword.com\/pricing\/\">14-day free trial<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keyword.com&#8217;s <a href=\"https:\/\/keyword.com\/agency-rank-tracking\/\">agency rank tracker<\/a> shows you how your published content ranks in the SERPs for relevant keywords in real time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you add your client&#8217;s website URL to the dashboard, you will see their SERP positions for different keywords and <\/span><a href=\"https:\/\/keyword.com\/guides\/how-to-track-competitor-keywords\/\"><span style=\"font-weight: 400;\">competitors\u2019 rankings<\/span><\/a><span style=\"font-weight: 400;\">. Keyword.com also stores historical SERP data \u2014 allowing you to monitor performance fluctuations over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll use these insights for content optimization. For example, you can identify and analyze the top-ranking pages for your target keyword \u2014 in terms of structure, keyword usage, and information quality \u2014 and refresh published content based on this data to rank higher in the SERPs.\u00a0<\/span><\/p>\n<h3><strong>Key SEO Tool Features of Keyword.com<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/keyword.com\/local-and-mobile\/\"><span style=\"font-weight: 400;\">Local rank tracking<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily SERP updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/keyword.com\/share-of-voice\/\"><span style=\"font-weight: 400;\">Share of Voice Data<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/keyword.com\/reporting\/\"><span style=\"font-weight: 400;\">White-label SEO reports\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Keyword.com Review<\/h3>\n<p><em>&#8220;I have used multiple different ranking tools in the past, and Keyword.com is the best for my needs. First, the price is great. Second, it&#8217;s not overly complicated; it just does what it says. Third, the SERP screen captures really help you visualize what&#8217;s actually happening. Fourth, the support has been great. I could continue, but basically, if you are tired of paying a ton of money for ranking monitoring, then use Keyword.com.&#8221; <\/em><a href=\"https:\/\/www.g2.com\/products\/keyword-com\/reviews\/keyword-com-review-10254658\" target=\"_blank\" rel=\"noopener\">Source: G2<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Seobility: For Website Auditing <\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7022\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/SEOBILITY.avif\" alt=\"Seobility dashbaord\" width=\"800\" height=\"613\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/SEOBILITY.avif 800w, https:\/\/keyword.com\/wp-content\/uploads\/SEOBILITY-300x230.avif 300w, https:\/\/keyword.com\/wp-content\/uploads\/SEOBILITY-768x588.avif 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong><span style=\"font-weight: 400;\"><strong>Price<\/strong>: Starts at $50 per month<\/span><\/strong><\/p>\n<p><strong>G2 Rating<\/strong>: <a href=\"https:\/\/www.g2.com\/products\/seobility\/reviews\" target=\"_blank\" rel=\"noopener\">4.6\/5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.seobility.net\/en\/keyword-research-tool\/\" target=\"_blank\" rel=\"noopener\">Seobility keyword research tool<\/a> lets you discover untapped content opportunities that you can explore for improved SEO performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a keyword research perspective, you only need to input your target keyword and search engine; the tool does the rest of the work. It will show you related searches, People Also Ask questions, and auto-complete terms and similar keywords \u2014 based on your selection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you\u2019re writing an article about content marketing; these are Seobility\u2019s keyword suggestions for the topic.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5716\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Seobility-Keyword-Research-1024x699.png\" alt=\"Seobility Keyword Research\" width=\"687\" height=\"469\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Seobility-Keyword-Research-1024x699.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Seobility-Keyword-Research-300x205.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Seobility-Keyword-Research-768x524.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Seobility-Keyword-Research-1536x1049.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Seobility-Keyword-Research.png 1658w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can add these search terms and keywords to your content marketing article to further optimize it for higher results.\u00a0<\/span><\/p>\n<h3><strong>Key SEO Tool Features of Seobility<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google rank tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink checker<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website audit tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SERP snippet generator<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Seobility Review<\/h3>\n<p><em>&#8220;I love how easy it is to use. It has made it incredibly simple for me to work on my website&#8217;s SEO by myself, learn what works, and understand what I need to be targeting. In the first 30 days, my Google impressions have already shot up. I&#8217;m so excited to see what I can accomplish with SEObility in the next 60 days and beyond.&#8221; <\/em>Source: <a href=\"https:\/\/www.g2.com\/products\/seobility\/reviews\/seobility-review-9793440\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related:<\/strong><\/p>\n<p><a href=\"https:\/\/keyword.com\/guides\/how-to-choose-the-best-keywords-to-track-for-seo\/\"><span style=\"font-weight: 400;\">How to Choose Relevant Keywords for Your Website<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/keyword.com\/blog\/why-you-need-a-rank-tracker-in-your-seo-toolbox\/\">How Does a Rank Tracker Work? <\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Frase.io: For AI-Powered Optimization<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5717\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-07-12-at-17.22.20-1024x562.png\" alt=\"Frase AI tool\" width=\"729\" height=\"400\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-07-12-at-17.22.20-1024x562.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-07-12-at-17.22.20-300x165.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-07-12-at-17.22.20-768x422.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-07-12-at-17.22.20-1536x843.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-07-12-at-17.22.20.png 1632w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p><b>Price<\/b><span style=\"font-weight: 400;\">: Starts at $14.99 per month<\/span><\/p>\n<p>G2 Rating: <a href=\"https:\/\/www.g2.com\/products\/frase-io\/reviews\" target=\"_blank\" rel=\"noopener\">4.8\/5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Frase helps you optimize ready-to-publish content drafts for search using AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After writing a piece of content, paste it into the Frase editor. The tool will automatically scan and score your content based on how it compares to the already-ranking pieces for the target keyword(s).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will list the relevant search terms you need to include in the article, their frequency, and where to use them \u2014 to improve your score and outrank competitors. Frase also <\/span><a href=\"https:\/\/keyword.com\/blog\/a-comprehensive-guide-to-rich-results-and-serp-features\/\"><span style=\"font-weight: 400;\">highlights SERP features<\/span><\/a><span style=\"font-weight: 400;\"> like word count, internal links, and images required for a piece of content to rank high in search results.<\/span><\/p>\n<h3><strong>Key SEO Tool Features of Frase<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI writer (+ NLP)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated SEO content briefs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Frase Review\u00a0\u00a0<\/span><\/h3>\n<p><em>&#8220;I&#8217;ve been using Frase for the last four months or so and truly love the platform. From the helpful community helping to use the platform to the Frase team for listening\u2014I mean truly listening to their users and making the platform better and better\u2014I love it all.&#8221; <\/em>Source: <a href=\"https:\/\/www.g2.com\/products\/frase-io\/reviews\/frase-io-review-8249363\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Yoast SEO: For On-Page Optimization\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5718\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Yoast-1024x535.png\" alt=\"Yoast\" width=\"723\" height=\"378\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Yoast-1024x535.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Yoast-300x157.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Yoast-768x401.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Yoast-1536x803.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Yoast.png 1646w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<p><b>Price<\/b><span style=\"font-weight: 400;\">: Free; the paid plan starts at $99 per year<\/span><\/p>\n<p>G2 Rating: <a href=\"https:\/\/www.g2.com\/products\/yoast-yoast\/reviews\" target=\"_blank\" rel=\"noopener\">4.6\/5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Yoast SEO is a WordPress plugin for improving on-page SEO performance right in your content management system or website backend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yoast ensures that you\u2019ve included your keyword(s) in important parts of your content \u2014 like alt texts, meta descriptions, slugs, and headings. It also checks for keyword stuffing which happens when you overuse a keyword.<\/span><\/p>\n<h3><strong>Key SEO Tool Features of Yoast<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal linking optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readability analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schema integration\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemap generator<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link checker<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Yoast Review<\/h3>\n<div>\n<div>\n<p class=\"formatted-text\"><em>&#8220;YOAST SEO has made complex seo activities things quite simple. Example: Robots.txt can be applied via the plugin in just 1 click! Sitemap, too, can be created in just 1 click! And features like meta descriptions and headlines can be done easily with it.&#8221;<\/em> Source: <a href=\"https:\/\/www.g2.com\/products\/yoast-yoast\/reviews\/yoast-review-9559649\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><strong>5. Majestic: For Backlink Analysis\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5719\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Majestic-1024x478.png\" alt=\"Majestic\" width=\"800\" height=\"373\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Majestic-1024x478.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Majestic-300x140.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Majestic-768x359.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Majestic-1536x717.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Majestic.png 1718w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Price<\/b><span style=\"font-weight: 400;\">: Starts at \u00a339.99 per month<\/span><\/p>\n<p>G2 Rating: <a href=\"https:\/\/www.g2.com\/products\/majestic\/reviews\" target=\"_blank\" rel=\"noopener\">4.3\/5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Majestic is a backlink analysis tool that provides detailed information about backlinks, referring domains, anchor texts, and link profiles. It helps you identify quality backlink opportunities and track the performance of your link building efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majestic uses two important metrics: <\/span><b>Trust Flow<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Citation Flow,<\/b><span style=\"font-weight: 400;\"> to evaluate the quality and authority of a website&#8217;s backlink profile. Trust Flow measures the quality and trustworthiness of the links, while Citation Flow measures the quantity and influence of the links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say a website reaches out to you for link swapping; you can use Majestic to analyze the quality of the link to ensure it will add value to your web page. Relevant, high-quality backlinks pass on equity to the linked page, improving its SERP ranking.\u00a0<\/span><\/p>\n<h3><strong>Key SEO Tool Features of Majestic<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaigns and reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historical index for backlink tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site explorer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link context analysis<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Majestic Review<\/h3>\n<p><em>&#8220;I like the majestic because it helps to understand the website traffic, backlinks overview and website overview of anchor text. That helps to know what is my website traffic industry and what is the user keyword intent. It also helps me to understand its industry-top backlinks.&#8221;<\/em> Source: <a href=\"https:\/\/www.g2.com\/products\/majestic\/reviews\/majestic-review-6560903\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>6. Screaming Frog SEO Spider: For Technical Optimization\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5720\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screaming-Frog-1024x513.png\" alt=\"Screaming Frog\" width=\"800\" height=\"401\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Screaming-Frog-1024x513.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Screaming-Frog-300x150.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Screaming-Frog-768x384.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Screaming-Frog-1536x769.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Screaming-Frog.png 1710w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Price<\/b><span style=\"font-weight: 400;\">: Free; paid plan starts at $259 per year<\/span><\/p>\n<p>G2 Rating: <a href=\"https:\/\/www.g2.com\/products\/screaming-frog-services\/reviews\" target=\"_blank\" rel=\"noopener\">4.7\/5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Screaming Frog SEO Spider scans your website for common SEO issues and recommends fixes to improve content performance. For example, it can help you discover duplicate pages and broken links that prevent web crawlers from correctly discovering, indexing, and ranking your content pages.\u00a0<\/span><\/p>\n<h3><strong>Key SEO Tool Features of Screaming Frog<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML sitemap generator\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JavaScript website crawler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site audits tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate content checker\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Screaming Frog Review<\/h3>\n<p><em>&#8220;The data Screaming Frog provides is thorough and accurate, making it a valuable asset to any SEO strategy. The ability to crawl large websites and quickly identify technical issues has saved me countless hours of manual work<\/em>.&#8221; Source: <a href=\"https:\/\/www.g2.com\/products\/screaming-frog-services\/reviews\/screaming-frog-services-review-7655950\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Related: <\/span><a href=\"https:\/\/keyword.com\/blog\/seo-audit-checklist\/\"><span style=\"font-weight: 400;\">How to audit your website<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Google Search Console: For Tracking Your Site\u2019s Performance<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5721\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Google-Search-Console-1024x413.png\" alt=\"Google Search Console \" width=\"800\" height=\"323\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/Google-Search-Console-1024x413.png 1024w, https:\/\/keyword.com\/wp-content\/uploads\/Google-Search-Console-300x121.png 300w, https:\/\/keyword.com\/wp-content\/uploads\/Google-Search-Console-768x310.png 768w, https:\/\/keyword.com\/wp-content\/uploads\/Google-Search-Console-1536x620.png 1536w, https:\/\/keyword.com\/wp-content\/uploads\/Google-Search-Console.png 1710w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Price<\/b><span style=\"font-weight: 400;\">: Free<\/span><\/p>\n<p>G2 Review: <a href=\"https:\/\/www.g2.com\/products\/google-search-console\/reviews\" target=\"_blank\" rel=\"noopener\">4.7\/5<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Search Console (formerly Google Webmaster Tools) is a free service offered by Google that helps you track the performance of your website in search results. It also includes features for checking your website&#8217;s crawlability and indexing status.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Search Console, for instance, you can see how specific content pages rank in the SERPs for different keywords and <\/span><a href=\"https:\/\/keyword.com\/blog\/ranking-fluctuations-causes-solutions\/\"><span style=\"font-weight: 400;\">monitor performance fluctuations<\/span><\/a><span style=\"font-weight: 400;\"> according to clicks and impressions. This allows you to discover drop-offs in rankings as soon as they occur and refresh the affected content early.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Console also analyzes how Google crawls and indexes individual pages on your website. You can submit URLs for indexing, view the status of indexed URLs, and identify any issues or errors that may prevent proper indexing.<\/span><\/p>\n<h3><strong>Key SEO Tool Features of GSC<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extensive search analytics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile usability testing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Index coverage report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL inspection tool\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Google Search Console Review<\/h3>\n<p><em>&#8220;Google Search Console is the fastest and most popular web indexing and crawling platform. It helps us find bugs and crawling errors on our live sites and fix all the SEO problems, which increases our site&#8217;s online visibility.&#8221;\u00a0<\/em>Source: <a href=\"https:\/\/www.g2.com\/products\/google-search-console\/reviews\/google-search-console-review-9391066\" target=\"_blank\" rel=\"noopener\">G2<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Choose the Best SEO Agency Tools<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Chances are you need to invest in multiple SEO tools, especially if you\u2019re serving diverse clients. Here are three important things to consider as you consider your agency SEO tools options:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability and flexibility<\/b><span style=\"font-weight: 400;\">: choose a tool that can handle the growing needs of your agency as you acquire more clients. This way, you won\u2019t waste time and resources migrating to new tools frequently.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget<\/b><span style=\"font-weight: 400;\">: ensure that you\u2019re getting the most value from your investment. Don\u2019t subscribe to an enterprise tool when you have a handful of small business clients.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data accuracy and reliability<\/b><span style=\"font-weight: 400;\">: look for tools with a strong reputation for providing accurate and up-to-date data. Inaccurate data will ruin client results which will have dire consequences for your agency.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keyword.com checks these three boxes and more. Its pricing is perfect for growing agencies and it supports multiple features \u2014 meaning you\u2019ll enjoy lots of value for your investment!\u00a0<\/span><span style=\"font-weight: 400;\">Try <\/span><a href=\"https:\/\/keyword.com\/agency-rank-tracking\/\"><span style=\"font-weight: 400;\">Keyword.com for agencies<\/span><\/a><span style=\"font-weight: 400;\"> for free.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Agency SEO Tools for Content Optimization FAQs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Find answers to common questions about SEO software for agencies.\u00a0<\/span><\/p>\n<h3><strong>1. What is Content Optimization?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Content optimization means improving various aspects of online content \u2014 including meta tags, images, and text \u2014 to enhance its visibility, relevance, and effectiveness for users and search engines.\u00a0<\/span><\/p>\n<h3><strong>2. What is a Content Optimization Tool?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A content optimization tool is an online platform or software you can use to improve the quality, visibility, and performance of your content. Examples include Keyword.com, Seobility and free tools like Google Search Console.\u00a0<\/span><\/p>\n<h3><strong>3. How Do I Optimize Content for SEO?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are many steps involved in optimizing content for search engines:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your keyword(s) in the title, slug, and meta tags of your article.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add relevant internal and external links to your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use images and videos to make to improve content quality\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build high-quality backlinks to your published content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read <\/span><a href=\"https:\/\/keyword.com\/blog\/how-to-climb-from-page-2-to-page-1-on-serps\/\"><span style=\"font-weight: 400;\">our article<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about improving your content for search engines.\u00a0<\/span><\/p>\n<h3><strong>4. Which SEO Tools Can I Use to Optimize Content?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Keyword.com, Seobility, and Google Search Console are some of the recommended tools you can use for content optimization. Keyword.com, for instance, shows your keyword rankings in real time. Seobility lets you discover related keywords to include in your content. And Google Search Console monitors your website\u2019s overall SEO performance.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Want to become a Keyword Master? Have a look at our <a href=\"https:\/\/keyword.com\/guides\/\">Keyword Monitoring Guides<\/a> and our <a href=\"https:\/\/keyword.com\/academy\/\">Keyword Academy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 agency content optimization tools worth investing in, as well as the most important factors to consider when choosing agency SEO tools. <\/p>\n","protected":false},"author":1,"featured_media":9459,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"categories":[61],"tags":[38,77,34,50],"class_list":["post-5714","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools","tag-rank-tracker","tag-rank-tracking-tool","tag-seo-performance","tag-seo-tools"],"_links":{"self":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/5714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/comments?post=5714"}],"version-history":[{"count":0,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/5714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media\/9459"}],"wp:attachment":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media?parent=5714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/categories?post=5714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/tags?post=5714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}