{"id":5612,"date":"2023-06-04T10:19:39","date_gmt":"2023-06-04T15:19:39","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&#038;p=5612"},"modified":"2026-01-16T12:11:36","modified_gmt":"2026-01-16T17:11:36","slug":"useful-seo-statistics","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/useful-seo-statistics\/","title":{"rendered":"SEO Statistics 2026: 100+ Stats on AI, Keywords, Rankings and More"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO is evolving fast. AI-generated answers, zero-click results, and stricter ranking signals are reshaping how we optimize for search. In an industry this dynamic, gut instinct isn\u2019t enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you stay competitive, we\u2019ve rounded up the latest SEO statistics and trends for 2026. Use these insights to guide your strategy, justify your budget, and spot new growth opportunities.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key SEO Statistics<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>70%<\/b><span style=\"font-weight: 400;\"> of all clicks go to the first five organic results. (<\/span><a href=\"https:\/\/www.advance-metrics.com\/en\/blog\/the-top-5-results-in-google-get-almost-70-of-all-clicks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Advanced Metrics<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About <\/span><b>53%<\/b><span style=\"font-weight: 400;\"> of all website traffic comes from organic search. (<\/span><a href=\"https:\/\/www.seoinc.com\/seo-blog\/much-traffic-comes-organic-search\/#:~:text=As%20of%202024%2C%20studies%20indicate,Organic%20Search%3A%2053%25\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEOInc<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only <\/span><b>5.8%<\/b><span style=\"font-weight: 400;\"> of search results now return Featured Snippets. (<\/span><a href=\"https:\/\/www.semrush.com\/sensor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ROI for SEO spend can be as high as <\/span><b>748%<\/b><span style=\"font-weight: 400;\">. (<\/span><a href=\"https:\/\/firstpagesage.com\/seo-blog\/seo-roi-statistics-fc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">First Page Sage<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>36%<\/b><span style=\"font-weight: 400;\"> of product searches begin on Google. (<\/span><a href=\"https:\/\/seo.ai\/blog\/how-many-people-use-google-shopping\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO AI<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile searches account for <\/span><b>61.5% <\/b><span style=\"font-weight: 400;\">of global search traffic. (<\/span><a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/top-mobile-traffic-statistics\/#:~:text=Over%2061.5%25%20of%20global%20internet,of%20mobile%20data%20per%20month.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital Silk<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>62%<\/b><span style=\"font-weight: 400;\"> of searchers will disregard a business if they can\u2019t find it online. (<\/span><a href=\"https:\/\/sagapixel.com\/seo\/local-seo-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sagapixel<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>61% <\/b><span style=\"font-weight: 400;\">of B2B marketers agree that SEO and organic traffic bring more leads than other marketing approaches. (<\/span><a href=\"https:\/\/go.jumpshot.com\/rs\/677-KZC-213\/images\/Jumpshot-Q2-Data-Report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google still controls <\/span><b>90%<\/b><span style=\"font-weight: 400;\"> of the search engine market share worldwide. (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">However, AI is making waves in the organic search industry.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AI in SEO (GEO, AEO, AI Overviews) Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI is reshaping how search engines work\u2014and how marketers respond. From <\/span><a href=\"https:\/\/keyword.com\/blog\/generative-ai-serp-visibility\/\"><span style=\"font-weight: 400;\">generative engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/keyword.com\/blog\/google-ai-overviews-blog-traffic-impact\/\"><span style=\"font-weight: 400;\">search engine AI overviews<\/span><\/a><span style=\"font-weight: 400;\"> and AI content detection, here\u2019s what the numbers say:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews reduce click rates by <\/span><b>34%<\/b><span style=\"font-weight: 400;\">. (<\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>63%<\/b><span style=\"font-weight: 400;\"> of websites are receiving AI-sourced traffic. (<\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average ChatGPT user clicks <\/span><b>1.4<\/b><span style=\"font-weight: 400;\"> external links per visit; Google\u2019s users click <\/span><b>0.6 <\/b><span style=\"font-weight: 400;\">times per visit. (<\/span><a href=\"https:\/\/momenticmarketing.com\/blog\/google-reach-chatgpt-click-throughs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Momentic Marketing<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews have already reached <\/span><b>1.5 billion<\/b><span style=\"font-weight: 400;\"> monthly users. (<\/span><a href=\"https:\/\/blog.google\/inside-google\/message-ceo\/alphabet-earnings-q1-2025\/#introduction\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit threads, YouTube demos, and forum posts soak up roughly <\/span><b>a third<\/b><span style=\"font-weight: 400;\"> of the traffic that AIO leaves behind. (<\/span><a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Growth Memo<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>43%<\/b><span style=\"font-weight: 400;\"> of AI Overviews point back to Google. (<\/span><a href=\"https:\/\/seranking.com\/blog\/ai-overviews-us-states-comparison-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SERanking<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>7 in 10 <\/b><span style=\"font-weight: 400;\">searchers never read past the first third of an AIO. (<\/span><a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Growth Memo<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Younger mobile users embrace AI answers and social proof, while older searchers still dig for blue links and authority sites. (<\/span><a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Growth Memo<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>90%<\/b><span style=\"font-weight: 400;\"> of buyers click through to sources featured in AI Overviews. (<\/span><a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TrustRadius<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>66% <\/b><span style=\"font-weight: 400;\">of consumers believe AI will replace traditional search within 5 years. (<\/span><a href=\"https:\/\/searchengineland.com\/how-ai-is-reshaping-seo-challenges-opportunities-and-brand-strategies-for-2025-456926\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Not sure if you\u2019re showing up in AI Overviews? <\/span><b>Try Keyword.com\u2019s <\/b><a href=\"https:\/\/keyword.com\/ai-overview-tracker\/\"><b>AI Overview Tracker<\/b><\/a><b>.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">AI\u2019s Broader Impact on SEO and Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These stats explore how marketers and SEOs are using AI tools, how it changes workflows, and what risks or gains it brings:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>74%<\/b><span style=\"font-weight: 400;\"> of new web pages published in April 2025 included some AI-generated content. (<\/span><a href=\"https:\/\/ahrefs.com\/blog\/what-percentage-of-new-content-is-ai-generated\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>86%<\/b><span style=\"font-weight: 400;\"> of SEO experts have already integrated AI into their workflows to stay competitive. (<\/span><a href=\"https:\/\/www.seoclarity.net\/research\/impact-generative-ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Clarity<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>37% <\/b><span style=\"font-weight: 400;\">of SEO professionals use AI to generate meta titles and descriptions. (<\/span><a href=\"https:\/\/seoprofy.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEOProfy<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>60% <\/b><span style=\"font-weight: 400;\">of marketers use tools like ChatGPT or Claude for SEO briefs and ideation.<\/span><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.authorityhacker.com\/ai-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Authority Hacker<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT is the top AI tool for marketers<\/span><b> (44%), <\/b><span style=\"font-weight: 400;\">followed by Gemini<\/span><b> (15%) <\/b><span style=\"font-weight: 400;\">and Claude <\/span><b>(10%). <\/b><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><a href=\"https:\/\/www.taylorscherseo.com\/statistics\/ai-seo-statistics\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI users report content production <\/span><b>30\u201350%<\/b><span style=\"font-weight: 400;\"> faster, but rankings don\u2019t always improve. (<\/span><a href=\"https:\/\/seoprofy.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Profy<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><a href=\"https:\/\/seoprofy.com\/blog\/seo-statistics\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your website ranks #1 in Google\u2019s traditional results (blue links), you have a <\/span><b>25%<\/b><span style=\"font-weight: 400;\"> chance of being used as a source in AI Overviews. (<\/span><a href=\"https:\/\/ziptie.dev\/blog\/seo-still-matters-for-ai-search-engines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ZipTie<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top 50 domains have <\/span><b>28.9%<\/b><span style=\"font-weight: 400;\"> of all mentions. (<\/span><a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI sends <\/span><b>0.1%<\/b><span style=\"font-weight: 400;\"> of total referral traffic. (<\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google sends <\/span><b>345x <\/b><span style=\"font-weight: 400;\">more traffic than the three main AIs combined. (<\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Even though AI referral traffic has not reached its full potential yet, it\u2019s growing fast. Use Keyword.com <\/span><a href=\"https:\/\/keyword.com\/ai-search-visibility\/\"><span style=\"font-weight: 400;\">AI Rank Tracker<\/span><\/a><span style=\"font-weight: 400;\"> to stay ahead of the competition.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keyword and SEO Strategy Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keywords are foundational to SEO. Here\u2019s what current data reveals about their performance and user behavior:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>8% <\/b><span style=\"font-weight: 400;\">of search queries are phrased as questions, including words like who, what, where, why, and how. (<\/span><a href=\"https:\/\/www.seocopilot.com\/search-query\/percentage-of-search-queries-are-questions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEOCopilot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>91.8% <\/b><span style=\"font-weight: 400;\">of all search queries contain long-tail keywords. (<\/span><a href=\"https:\/\/backlinko.com\/google-keyword-study#:~:text=1.,extremely%20prevalent%20in%20Google%20search\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every day, <\/span><b>15%<\/b><span style=\"font-weight: 400;\"> of Google searches are brand new. (<\/span><a href=\"https:\/\/www.wpbeginner.com\/research\/google-search-statistics-and-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WP Beginner<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages that are on the first page of Google SERPs typically have about<\/span><b> 66 characters<\/b><span style=\"font-weight: 400;\"> on their URLs. (<\/span><a href=\"https:\/\/www.onthemap.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On The Map<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-tail keywords deliver around <\/span><b>2.5\u00d7<\/b><span style=\"font-weight: 400;\"> higher conversion rates<\/span> <span style=\"font-weight: 400;\">compared to short-tail terms. (<\/span><a href=\"https:\/\/profitworks.ca\/blog\/488-conversions-of-longtail-keywords-are-2-5x-higher-than-head-keywords\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Profitworks<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>56%<\/b><span style=\"font-weight: 400;\"> of buyers use queries of 3+ words, with only 7% using one-word searches. (<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/08\/03\/09\/long-tail-guide?\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wordstream<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When hunting for specific products or services, online shoppers usually add <\/span><b>\u201cnear me\u201d<\/b><span style=\"font-weight: 400;\"> and <\/span><b>\u201cwhere to buy\u201d<\/b><span style=\"font-weight: 400;\"> to their queries. (<\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/9313698\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">My Codeless Website<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title tags with 15-40 characters (short tags) have a higher click-through rate (CTR) of <\/span><b>8.6%<\/b><span style=\"font-weight: 400;\"> than those with longer tags. (<\/span><a href=\"https:\/\/www.onthemap.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On The Map<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title tags that contain a question word receive <\/span><b>14.1%<\/b><span style=\"font-weight: 400;\"> more clicks (CTR) than those that don\u2019t. (<\/span><a href=\"https:\/\/www.onthemap.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On The Map<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> If your content centered around short-tail keywords is underperforming, <\/span><a href=\"https:\/\/keyword.com\/blog\/long-tail-keywords-short-tail-rankings\/\"><span style=\"font-weight: 400;\">target long-tail variants<\/span><\/a><span style=\"font-weight: 400;\"> to capture higher intent and conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEO and Content Marketing Statistics\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Which marketing approach should your business focus on: organic SEO, pay-per-click (PPC), or both? Let the data tell you the advantages of SEO, including its return on investment (ROI) rate.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>53% <\/b><span style=\"font-weight: 400;\">of all website traffic originates from online searches, compared to 15% from paid search. (<\/span><a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/channel_share\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bright Edge<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO campaigns can recoup the investment as early as six months, with peak results in the <\/span><b>second and third years<\/b><span style=\"font-weight: 400;\"> of the campaign. (<\/span><a href=\"https:\/\/firstpagesage.com\/seo-blog\/seo-roi-statistics-fc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">First Page Sage<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B SaaS businesses can enjoy their SEO investment in <\/span><b>7 months,<\/b><span style=\"font-weight: 400;\"> and ecommerce businesses in <\/span><b>16 months<\/b><span style=\"font-weight: 400;\">. (<\/span><a href=\"https:\/\/firstpagesage.com\/seo-blog\/seo-roi-statistics-fc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">First Page Sage<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>70%<\/b><span style=\"font-weight: 400;\"> of marketers believe SEO generates better results than PPC campaigns. (<\/span><a href=\"https:\/\/databox.com\/seo-vs-ppc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Databox<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>86.5% <\/b><span style=\"font-weight: 400;\">of SEO experts use PPC data to set up SEO campaigns. (<\/span><a href=\"https:\/\/startupbonsai.com\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Startup Bonsai<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>90%<\/b><span style=\"font-weight: 400;\"> of organizations have a content marketing strategy (<\/span><a href=\"https:\/\/www.statista.com\/topics\/1650\/content-marketing\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing creates three times as many leads as traditional marketing and costs <\/span><b>64%<\/b><span style=\"font-weight: 400;\"> less (<\/span><a href=\"https:\/\/www.showpad.com\/blog\/roi-of-marketing-content-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Showpad)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-quality content is the most effective SEO strategy according to <\/span><b>59%<\/b><span style=\"font-weight: 400;\"> of B2C marketers (<\/span><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/content-marketing-statistics\/#:~:text=High%2Dquality%20content%20is%20the,strategy%20in%20search%20engine%20optimization.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes)<\/span><\/a><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">SEO Agency Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many businesses are willing to spend a hefty budget to boost their SEO rankings. But how much is the market price for SEO services today? Get the latest insights below.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>25%<\/b><span style=\"font-weight: 400;\"> of companies have a $10,000 &#8211; $25,000 budget for in-house SEO. Interestingly, the other <\/span><b>57% <\/b><span style=\"font-weight: 400;\">(aggregate) only allocate less than $10,000. (<\/span><a href=\"https:\/\/aira.net\/state-of-link-building\/in-house-specific-questions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aira<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most SEO agencies charge $100-$149 per hour, and the higher-end SEO agencies charge $150-$199 per hour. This contributes to an average <\/span><b>$3,594<\/b><span style=\"font-weight: 400;\"> monthly fee for hiring an SEO agency. (<\/span><a href=\"https:\/\/www.expertmarket.com\/seo-services\/how-much-does-seo-cost\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Expert Market<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An SEO expert with 2+ years of experience usually asks <\/span><b>40%<\/b><span style=\"font-weight: 400;\"> more per hour than one with less experience. And for a one-off project, they typically ask <\/span><b>275% <\/b><span style=\"font-weight: 400;\">more. (<\/span><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Search_Engine_Optimization_(SEO)_Specialist\/Salary\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Payscale<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When hiring an SEO agency, expect to spend<\/span><b> $500-$30,000<\/b><span style=\"font-weight: 400;\"> for an SEO audit and report, $220-$480 for<\/span><a href=\"https:\/\/keyword.com\/guides\/how-to-track-competitor-keywords\/\"> <span style=\"font-weight: 400;\">competitor keyword analysis<\/span><\/a><span style=\"font-weight: 400;\">, and $700-$2,000 for local SEO optimization. (<\/span><a href=\"https:\/\/www.expertmarket.com\/seo-services\/how-much-does-seo-cost\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Expert Market<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO professionals managing the global market usually cost <\/span><b>130%<\/b><span style=\"font-weight: 400;\"> more than those managing the local market. (<\/span><a href=\"https:\/\/comradeweb.com\/blog\/how-much-does-high-performance-seo-cost\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comrade Web<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Ranking Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every brand wants to land in the first position of the SERPs. But does ranking in #1 and #2 really make a big difference?\u00a0\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A typical CTR earns by the #1 result is <\/span><b>39.8%<\/b><span style=\"font-weight: 400;\">, 18.7% for the #2 result, and 10.2% for the #3 result. This means the top 3 organic results receive over <\/span><b>68%<\/b><span style=\"font-weight: 400;\"> of clicks. (<\/span><a href=\"https:\/\/firstpagesage.com\/seo-blog\/google-click-through-rates-ctrs-by-ranking-position\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">First Page Sage<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moving up one position in Google search results can increase your CTR by <\/span><b>2.8%<\/b><span style=\"font-weight: 400;\"> on average. (<\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2+ years <\/b><span style=\"font-weight: 400;\">is the average time needed for a page to rank on the first page of a Google search. To rank in position 1, most pages need 3 years. (<\/span><a href=\"https:\/\/www.onthemap.com\/blog\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On The Map<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites listed on page 2 of Google SERPs only get <\/span><b>6%<\/b><span style=\"font-weight: 400;\"> of clicks. (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/?sh=148360a344d3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Link Building Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link building is a time-intensive pillar of SEO, but its payoffs\u2014particularly in rankings and authority\u2014make it a vital strategy.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>94% <\/b><span style=\"font-weight: 400;\">of online content has zero external backlinks. (<\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only <\/span><b>2.2% <\/b><span style=\"font-weight: 400;\">of content receives backlinks from multiple referring domains. (<\/span><a href=\"https:\/\/backlinko.com\/content-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites ranking in the top 10 Google results have <\/span><b>3.8\u00d7 <\/b><span style=\"font-weight: 400;\">more backlinks than lower-ranked sites<\/span><b>.<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/presswhizz.com\/blog\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PressWhizz<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-form content (3,000+ words) earns <\/span><b>4\u00d7 <\/b><span style=\"font-weight: 400;\">more backlinks than short-form content<\/span><b>.<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/presswhizz.com\/blog\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PressWhizz<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>32% <\/b><span style=\"font-weight: 400;\">of link-building specialists can secure a backlink in 1\u20132 hours; <\/span><b>24% <\/b><span style=\"font-weight: 400;\">need 3\u20135 hours. (<\/span><a href=\"https:\/\/superlinks.com\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Superlinks<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital PR and high-authority contextual backlinks typically cost between <\/span><b>$700\u2013$2,000 <\/b><span style=\"font-weight: 400;\">per link. (<\/span><a href=\"https:\/\/userp.io\/link-building\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">uSERP<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average paid guest post costs <\/span><b>$220<\/b><span style=\"font-weight: 400;\">, with top-tier quality posts averaging<\/span><b> $609.<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.buzzstream.com\/blog\/link-building-pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BuzzStream<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only <\/span><b>7.6% <\/b><span style=\"font-weight: 400;\">of sites accepting guest posts are high enough quality to be worth targeting<\/span><b>.<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.buzzstream.com\/blog\/link-building-pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BuzzStream<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most SEOs believe link building is the hardest part of SEO, as noted by <\/span><b>58%<\/b><span style=\"font-weight: 400;\"> in a recent survey. (<\/span><a href=\"https:\/\/presswhizz.com\/blog\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PressWhizz<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link-building results begin to show in around 3.1 months for most domains. (<\/span><a href=\"https:\/\/www.demandsage.com\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DemandSage<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital PR gets <\/span><b>433%<\/b><span style=\"font-weight: 400;\"> more popular as link builders gain several years of experience. (<\/span><a href=\"https:\/\/www.authorityhacker.com\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Authority Hacker<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-powered link-building tools are expected to be adopted by <\/span><b>47%<\/b><span style=\"font-weight: 400;\"> of SEOs in the next year. (<\/span><a href=\"https:\/\/superlinks.com\/link-building-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Superlinks<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Search Engine Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s very common to use \u201c<\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">\u201d to refer to the action of \u201csearching the internet,\u201d as in \u201cI\u2019m <\/span><i><span style=\"font-weight: 400;\">Googling<\/span><\/i><span style=\"font-weight: 400;\"> the nearest restaurant.\u201d Although these days, we\u2019re seeing a lot of \u201cI asked ChatGPT\u201d. See how busy Google and AI are processing all the search queries in a day.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google is visited <\/span><b>88.6 billion <\/b><span style=\"font-weight: 400;\">times per month. (<\/span><a href=\"https:\/\/www.similarweb.com\/website\/google.com\/#overview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google conducts <\/span><b>90,460 searches<\/b><span style=\"font-weight: 400;\"> per second, tallying up to more than 8.5 billion searches daily. (<\/span><a href=\"https:\/\/www.internetlivestats.com\/one-second\/#google-band\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Internet Live Stats<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Google user views an average of <\/span><b>8.83 pages<\/b><span style=\"font-weight: 400;\"> per visit. (<\/span><a href=\"https:\/\/www.similarweb.com\/website\/google.com\/#overview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average visit duration of Google users in the USA is <\/span><b>11:58<\/b><span style=\"font-weight: 400;\"> minutes. (<\/span><a href=\"https:\/\/uk.pcmag.com\/news\/134739\/americans-spend-nearly-60-billion-hours-a-year-on-google\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PC Mag<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">China and the U.S. account for the largest desktop traffic to Bing.com, with <\/span><b>31.43%<\/b><span style=\"font-weight: 400;\"> and <\/span><b>26.7%<\/b><span style=\"font-weight: 400;\">, respectively. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/623018\/bing-search-engine-market-share-country\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data privacy<\/b><span style=\"font-weight: 400;\"> is the most important criterion for choosing a search engine in the U.S. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1377902\/us-adults-importance-of-search-engines-features\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>quality<\/b><span style=\"font-weight: 400;\"> of search results is the most common reason for switching search engines. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1147769\/reasons-for-switching-search-engines-uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecosia, the search engine that plants trees, has <\/span><b>20 million<\/b><span style=\"font-weight: 400;\"> users. (<\/span><a href=\"https:\/\/www.ecosia.org\/?c=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ecosia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT dominates AI-chatbot referrals with nearly <\/span><b>80%<\/b><span style=\"font-weight: 400;\"> global share, significantly outperforming rivals like Perplexity (11.8%), Bing Copilot (5.2%), and Gemini (2%). (<\/span><a href=\"https:\/\/www.techradar.com\/pro\/chatgpt-threatens-to-kick-google-out-of-the-ai-search-game-almost-everywhere-but-it-cant-crack-one-huge-market-heres-why\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TechRadar<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>27%<\/b><span style=\"font-weight: 400;\"> of U.S. users now rely on AI tools like ChatGPT instead of traditional search engines for routine queries. (<\/span><a href=\"https:\/\/www.tomsguide.com\/ai\/new-study-reveals-people-are-ditching-google-for-the-likes-of-chatgpt-search-heres-why\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tom\u2019s Guide)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT has <\/span><b>400\u202fmillion<\/b><span style=\"font-weight: 400;\"> weekly active users globally, up from 300\u202fmillion in late 2024. (<\/span><a href=\"https:\/\/backlinko.com\/chatgpt-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google\u2019s Gemini reached <\/span><b>350\u202fmillion <\/b><span style=\"font-weight: 400;\">monthly active users by March 2025, while ChatGPT surpassed 600\u202fmillion MAUs. (<\/span><a href=\"https:\/\/www.businessinsider.com\/google-gemini-usage-surging-rivals-chatgpt-meta-dominating-2025-4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business Insider<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Local SEO Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Local search is where online intent meets offline action. Whether it\u2019s \u201cpizza near me\u201d or \u201caccountant open now,\u201d mobile users are constantly looking for businesses close to them\u2014and converting fast.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>76% <\/b><span style=\"font-weight: 400;\">of mobile users search for something nearby by adding \u201cvisit a business within a day\u201d to their search query. 28% of these searches result in a purchase. (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-trends-consumers-to-stores\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Think with Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>82%<\/b><span style=\"font-weight: 400;\"> of smartphone users use the \u201cnear me\u201d keyword in their queries to find a local business. (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/being-there-micromoments-especially-mobile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>46% <\/b><span style=\"font-weight: 400;\">of all Google searches are for local businesses or services. (<\/span><a href=\"https:\/\/www.seroundtable.com\/google-46-of-searches-have-local-intent-26529.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Round Table<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>18%<\/b><span style=\"font-weight: 400;\"> of local mobile searches lead to a sale within one day. (<\/span><a href=\"https:\/\/searchengineland.com\/6-local-seo-stats-every-online-marketer-needs-know-226562\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>78%<\/b><span style=\"font-weight: 400;\"> of local mobile searches result in offline purchases. (<\/span><a href=\"https:\/\/searchengineland.com\/study-78-percent-local-mobile-searches-result-offline-purchases-188660\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of local mobile searches convert (<\/span><a href=\"https:\/\/www.searchenginewatch.com\/2014\/04\/09\/80-of-local-searches-on-mobile-phones-convert-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Watch)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google My Business elements are the <\/span><b>number one <\/b><span style=\"font-weight: 400;\">local ranking factor (<\/span><a href=\"https:\/\/moz.com\/the-state-of-local-seo-industry-report-2020\/the-state-of-the-industry\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>90%<\/b><span style=\"font-weight: 400;\"> of marketers believe that reviews impact local pack rankings (<\/span><a href=\"https:\/\/moz.com\/the-state-of-local-seo-industry-report-2020\/the-state-of-the-industry\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly <\/span><b>80%<\/b><span style=\"font-weight: 400;\"> of marketers agree that the SERPs serve as a one-stop shop for local searchers (<\/span><a href=\"https:\/\/moz.com\/the-state-of-local-seo-industry-report-2020\/the-state-of-the-industry\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>76% <\/b><span style=\"font-weight: 400;\">of people who conduct a local search on their smartphone visit a physical place within 24 hours, and 28% of those searches result in a purchase (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/local-search-conversion-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Think With Google)<\/span><\/a><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Video SEO Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Watching a product demo is much more engaging than reading the explanation texts. No wonder content containing video is so valuable for SEO.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube is the <\/span><b>second most<\/b><span style=\"font-weight: 400;\"> viewed website on the internet. (<\/span><a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages that contain videos gain a <\/span><b>157%<\/b><span style=\"font-weight: 400;\"> boost in organic traffic and backlinks. (<\/span><a href=\"https:\/\/www.brightcove.com\/en\/resources\/blog\/create-compelling-video-experiences\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bright Cove<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embedding videos in blogs can increase overall conversion by <\/span><b>2x<\/b><span style=\"font-weight: 400;\">. (<\/span><a href=\"https:\/\/www.brightcove.com\/en\/resources\/blog\/create-compelling-video-experiences\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bright Cove<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users spend 2 minutes longer on pages that have videos. (<\/span><a href=\"http:\/\/www.wordtracker.com\/academy\/video-for-seo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comsocre<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos are <\/span><b>50x <\/b><span style=\"font-weight: 400;\">more likely to be organically ranked than text-based results. (<\/span><a href=\"http:\/\/blogs.forrester.com\/interactive_marketing\/2009\/01\/the-easiest-way.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forrester<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video search results generate a <\/span><b>41% <\/b><span style=\"font-weight: 400;\">higher CTR than text-based content. (<\/span><a href=\"http:\/\/www.aimclearblog.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AimClear<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos increase organic search traffic by <\/span><b>41%<\/b><span style=\"font-weight: 400;\"> for businesses using them. (<\/span><a href=\"https:\/\/vidico.com\/news\/video-seo-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vidico<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites that include video content are <\/span><b>30 times<\/b><span style=\"font-weight: 400;\"> more likely to rank on Google. (<\/span><a href=\"https:\/\/www.rev.com\/blog\/marketing\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rev<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Mobile SEO Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile search is a force to be reckoned with. In most cases, it even surpasses the desktop search performance.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile searches contribute to <\/span><b>63%<\/b><span style=\"font-weight: 400;\"> of Google\u2019s US organic search traffic and more than <\/span><b>50%<\/b><span style=\"font-weight: 400;\"> of Google&#8217;s global traffic. (<\/span><a href=\"https:\/\/www.merkle.com\/thought-leadership\/digital-marketing-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Merkleinc<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-trends-consumers-to-stores\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Think with Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>51%<\/b><span style=\"font-weight: 400;\"> of mobile users find a new product or company when searching with their smartphone. (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/being-there-micromoments-especially-mobile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>30%<\/b><span style=\"font-weight: 400;\"> of all mobile searches are related to location. (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-trends-consumers-to-stores\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Think with Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites that rank #1 on SERPs have a CTR of <\/span><b>27.7%<\/b><span style=\"font-weight: 400;\"> for mobile\u2014a higher CTR than desktop search at <\/span><b>19.3%.<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Clarity<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search results on mobile receive <\/span><b>85.8%<\/b><span style=\"font-weight: 400;\"> more impressions than the results on desktop. (<\/span><a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO Clarity<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On average, Google shows <\/span><b>8.5<\/b><span style=\"font-weight: 400;\"> organic search results on page 1 for mobile search and <\/span><b>8.7<\/b><span style=\"font-weight: 400;\"> for desktop search. (<\/span><a href=\"https:\/\/blog.searchmetrics.com\/us\/universal-search-5-facts-online-marketers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Metrics<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile searches account for <\/span><b>59.57%<\/b><span style=\"font-weight: 400;\"> of global search traffic (<\/span><a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statcounter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voice searches now account for <\/span><b>20%<\/b><span style=\"font-weight: 400;\"> of the queries on mobile (<\/span><a href=\"https:\/\/searchengineland.com\/google-reveals-20-percent-queries-voice-queries-249917\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About<\/span><b> 20%<\/b><span style=\"font-weight: 400;\"> of searches in Google\u2019s mobile app are voice searches (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/voice-search-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Think With Google<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People use Google Lens to answer <\/span><b>8 billion<\/b><span style=\"font-weight: 400;\"> questions every month. (Google)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO offers around <\/span><b>20%<\/b><span style=\"font-weight: 400;\"> more traffic opportunities than PPC ads on both mobile and desktop (<\/span><a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz)<\/span><\/a><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">What These SEO Stats Mean for Your 2026 Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From AI disrupting how traffic flows to long-tail keywords proving their worth in conversions, one thing\u2019s clear: SEO is no longer about just ranking. It\u2019s about relevance, speed, and adaptability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to stay ahead, don\u2019t just analyze these trends\u2014act on them. With Keyword.com, you can monitor shifts in <\/span><a href=\"https:\/\/keyword.com\/ai-search-visibility\/\"><span style=\"font-weight: 400;\">AI visibility<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/keyword.com\/rank-tracker\/\"><span style=\"font-weight: 400;\">rankings<\/span><\/a><span style=\"font-weight: 400;\">, and competitive gaps\u2014all in real time.<\/span><\/p>\n<p><a href=\"https:\/\/keyword.com\/pricing\/\"><span style=\"font-weight: 400;\">Start your journey to SEO growth today.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get inspired by these 2023 SEO statistics. From keywords to local SEO statistics and more, we\u2019ve got the latest data for you! <\/p>\n","protected":false},"author":1,"featured_media":9467,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"categories":[58,59],"tags":[45,57,56],"class_list":["post-5612","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-search-visibility","category-technical-seo","tag-content-marketing","tag-organic-seo","tag-seo-statistics"],"_links":{"self":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/5612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/comments?post=5612"}],"version-history":[{"count":0,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/5612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media\/9467"}],"wp:attachment":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media?parent=5612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/categories?post=5612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/tags?post=5612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}