{"id":5587,"date":"2023-05-29T04:44:11","date_gmt":"2023-05-29T09:44:11","guid":{"rendered":"https:\/\/keyword.com\/?page_id=5587"},"modified":"2024-05-27T08:58:39","modified_gmt":"2024-05-27T13:58:39","slug":"advanced-keyword-tracking","status":"publish","type":"page","link":"https:\/\/keyword.com\/guides\/advanced-keyword-tracking\/","title":{"rendered":"How to Adjust and Refine Keyword Tracking Efforts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5587\" class=\"elementor elementor-5587\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f211587 elementor-repeater-item-ang_container_padding_3 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"f211587\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_3&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd71d06 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-heading\" data-id=\"dd71d06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">How to Adjust and Refine Keyword Tracking Efforts<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b6ae0 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"98b6ae0\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63af5e8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"63af5e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Keyword tracking isn\u2019t a once-off process. The SERPs are ever-changing, so you must continuously adjust and refine your keyword tracking strategy to stay ahead of the competition. Here are five ways to do so:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebf593b elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"ebf593b\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b85cb6c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"b85cb6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>1. Analyze Your SEO Performace<\/h2><p>Use SEO tools to track your keyword rankings and identify any fluctuations or changes in the SERPs. In Keyword.com, for instance, you can see position changes over time for specific keywords, as well as Share of Voice (SoV) data.<\/p><p>Say you notice that a specific keyword consistently loses ranking in search results. In that case, you can optimize a piece of content containing that keyword to improve its chances of ranking higher for relevant search queries. You can also remove and redirect it altogether if you find that it&#8217;s no longer relevant to your target audience or industry.<\/p><p>Google Analytics and Search Console are great tools for analyzing your SEO performance too. Google Analytics, for example, lets you know the top pages driving organic traffic to your website and vice versa. You can further analyze the poor-performing pages to know what&#8217;s wrong and how to improve them.<\/p><p>Search Console, on the other hand, shows you the average position of your website&#8217;s keywords in the SERPs. You can filter the data to show the average keywords\u2019 position of a specific page \u2014 like an article or landing page \u2014 on your website.<\/p><p>Based on these insights, you can eliminate low-performing or irrelevant keywords to focus your efforts on those with higher potential.<\/p><p>\u00a0<\/p><h2>2. Update Your Keyword Selection<\/h2><p>Regularly review and update your keyword list to ensure it aligns with your target audience&#8217;s search intent.<\/p><p>Use keyword research tools to analyze search trends and identify new relevant keywords. For example, you can <a href=\"https:\/\/support.google.com\/websearch\/answer\/4815696?hl=en\" target=\"_blank\" rel=\"noopener\">set up Google alerts<\/a> for your industry:<\/p><ul><li>Go to <a href=\"https:\/\/www.google.com\/alehttps:\/\/www.google.com\/alertsrts\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/alerts<\/a><\/li><li>Enter the topic you want to create an alert for.<\/li><li>Enter your email address. Also, enter the specifications for your alert, like language, geolocation, and how often you want to receive the alert.<\/li><\/ul><p>\u00a0<\/p><p>You can also use <a href=\"https:\/\/keyword.com\/\">Keyword.com<\/a> to get real-time <a href=\"https:\/\/keyword.com\/keyword-suggestions\/\">keyword suggestions<\/a>. It&#8217;s pretty straightforward:<\/p><ul><li>Go to your keyword tracking dashboard and click \u201cAdd Keywords.\u201d<\/li><li>Enter a topic. Keyword.com will automatically show you related keywords you can add to your tracking list.<\/li><li>Enter your data parameters to complete the setup. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8deb1d8 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"8deb1d8\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a90399c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"a90399c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>3. Refine Keyword Targeting<\/h2><p>Narrow down your keyword targeting by using long-tail keywords instead of obsessing over short-tail keywords with a high amount of competition.<\/p><p>Long-tail keywords typically have lower search volume but higher conversion rates because they are specific. For example, someone who searches for \u201cWhich SEO tool should I use for my small business?\u201d is closer to making a purchase than another user searching for \u201cSEO benefits.\u201d<\/p><p>You can find long-tail keyword ideas in Google&#8217;s People Also Asked section and through keyword suggestions in third-party SEO tools like <a href=\"https:\/\/www.seobility.net\/en\/\" target=\"_blank\" rel=\"noopener\">Seobility<\/a> and <a href=\"https:\/\/keyword.com\/\">Keyword.com<\/a>. Seobility, for instance, lets you filter keyword research results for related terms and searches, autocomplete, and similar keywords.<\/p><p>\u00a0<\/p><h2>4. Analyze Competitors&#8217; Keywords<\/h2><p>Looking at what keywords competitors rank for can be a great way to help you refine your keyword targeting strategy. Keep an eye on your competitors and analyze the keywords they are targeting. Identify any gaps or opportunities where you can improve your keyword strategy. Look for high-performing keywords that you might have missed and consider incorporating them into your content if they are relevant to your goals and target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94d6ef elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"b94d6ef\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a7879 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"61a7879\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>5. Monitor and Adapt to Search Engine Algorithm Updates<\/h2><p>Search engines frequently update their algorithms, which can impact keyword rankings. For example, Google recently retired some of its legacy ranking parameters, causing some degree of disruptions in the SERPs.<\/p><p>Some signs of algorithm-related ranking drops include:<\/p><ul><li>You&#8217;re suddenly losing rankings for a high-performing keyword.<\/li><li>Other websites in your niche have experienced similar drops.<\/li><li>SEO experts are talking about SERP volatility.<\/li><\/ul><p>If your rankings drop due to algorithm updates, assess the changes first and wait for a week or two to see whether the changes even out. If there&#8217;s no improvement, consider updating your content and keyword strategy to align with the new requirements.<\/p><p>\u00a0<\/p><h2>Refining your keyword targeting strategy &#8211; Key takeaways\u00a0<\/h2><ul><li>Keyword tracking is an ongoing process. Continuously monitor and refine your keyword strategy to ensure your website stays visible and relevant in search engine results.<\/li><li>Use SEO tools to find new keywords you can track.<\/li><li>Sign up for industry newsletters to get first-hand information on algorithm updates.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d22116d e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"d22116d\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd42b02 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"dd42b02\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d801c19 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"d801c19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ef74a1 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"3ef74a1\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01bf9da e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"01bf9da\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-080dcfc e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"080dcfc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5393d8b elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"5393d8b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Previous Chapter<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/best-practices-for-monitoring-keywords\/\">Best Practices for Ongoing Keyword Monitoring<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4be5042 e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"4be5042\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e35e6ff elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"e35e6ff\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Next Chapter<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/how-to-stay-up-to-date-with-keyword-trends\/\">How to Stay Up-to-Date on Keyword Trends<\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Adjust and Refine Keyword Tracking Efforts Keyword tracking isn\u2019t a once-off process. The SERPs are ever-changing, so you must continuously adjust and refine your keyword tracking strategy to stay ahead of the competition. Here are five ways to do so: 1. Analyze Your SEO Performace Use SEO tools to track your keyword rankings [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":5534,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5587","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"keyword.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":false,"useFocusKeyword":false},"frontEndScore":false,"postName":"advanced-keyword-tracking","permalinkFormat":"https:\/\/keyword.com\/guides\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/keyword.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"How to Adjust and Refine Keyword Tracking Efforts","description":"Learn how to adjust and refine the keywords as your SEO campaign progresses. 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