{"id":5568,"date":"2023-05-26T06:51:02","date_gmt":"2023-05-26T11:51:02","guid":{"rendered":"https:\/\/keyword.com\/?page_id=5568"},"modified":"2025-05-14T10:11:06","modified_gmt":"2025-05-14T15:11:06","slug":"how-to-choose-the-best-keywords-to-track-for-seo","status":"publish","type":"page","link":"https:\/\/keyword.com\/guides\/how-to-choose-the-best-keywords-to-track-for-seo\/","title":{"rendered":"How to Choose the Right Keywords to Track"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5568\" class=\"elementor elementor-5568\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c85992b elementor-repeater-item-ang_container_padding_3 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"c85992b\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_3&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b4e8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-heading\" data-id=\"3f2b4e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">How to Choose the Right Keywords to Track<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d1b8bc e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"7d1b8bc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb7296 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"4bb7296\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The right keywords lie at the intersection of your audience\u2019s pain points and the solutions your business provides. Here are five ways to find them.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be68fc elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"0be68fc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2c1bd elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"9f2c1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>1. Conduct Audience Research<\/h2><p><span style=\"font-weight: 400;\">Audience research helps you discover the type of information your target audience is searching for \u2014 like the questions they are asking about a specific topic or the general conversations around their pain points.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are several ways to conduct audience research:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a social listening tool like Sprinklr to track your audience\u2019s online conversations.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review customer support conversations to discover frequently asked questions.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join niche communities on online forums like Reddit and Quora and monitor discussions. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f7f6c elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"14f7f6c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2a2b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"41a2a2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>2. Analyze the competition<\/h2><p><span style=\"font-weight: 400;\">Use SEO auditing tools like <\/span><a href=\"https:\/\/www.seobility.net\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Seobility<\/span><\/a><span style=\"font-weight: 400;\"> to discover the search terms your competitors are ranking for in the search results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Seobility allows you to compare your website\u2019s domain to direct competitors to discover:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword gaps \u2014 that is, terms you\u2019re not ranking for yet\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intersections \u2014 that is, terms you both rank for.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>You input your URL and that of the competitors as we did in the image below: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f11f35 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"8f11f35\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a78bb external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"22a78bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/how-to-choose-keywords-seobility.png\" title=\"how-to-choose-keywords-seobility\" alt=\"how to choose keywords for seo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fef917c e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"fef917c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9363c8 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"a9363c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And you\u2019ll get result like this: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f71860e e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"f71860e\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d42a330 external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"d42a330\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/seo-keyword-research.png\" title=\"seo-keyword-research\" alt=\"how to choose seo keywords\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276fc20 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"276fc20\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0628c24 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"0628c24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pull all of this information into a rough keyword list. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d11cbf1 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"d11cbf1\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7834c23 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"7834c23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>3. Check for Volume and Difficulty<\/h2><p>Keyword volume lets you know how many people in a particular location are searching that keyword term within a specific period \u2014 like a month or a year. On the flip side, difficulty lets you know how hard it will be to rank high for a particular search term.<\/p><p><span style=\"font-weight: 400;\">Ideally, you want to choose a keyword with a high search volume and <a href=\"https:\/\/keyword.com\/blog\/why-target-low-difficulty-keywords\/\">low to medium difficulty<\/a>. This way, you can rank high for it and drive valuable traffic to your website. To effectively monitor your progress and visibility for these chosen keywords, especially in the evolving AI-driven search landscape, consider using an <a href=\"https:\/\/keyword.com\/ai-search-visibility\/\" target=\"_blank\" rel=\"noopener\">AI Rank Tracking tool like Keyword.com<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Google has free tools like <\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/trends.google.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trends<\/span><\/a><span style=\"font-weight: 400;\"> that show search volumes for different terms in specific locations. For example, we input \u201ccontent marketing\u201d into the Google Trends search bar, set the location, and we can see the search volume for that keyword. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ad21f2 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"3ad21f2\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee5af3 external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"dee5af3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-research-tips.png\" title=\"keyword research tips\" alt=\"keyword research tips\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5094391 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"5094391\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c60704 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"1c60704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For narrower keyword volume data, consider using a third-party tool like Seobility. This tool will also show you the relative competition (difficulty) of each keyword.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a49f6 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"c3a49f6\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8249f external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"fb8249f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-research-tool-seobility.png\" title=\"keyword-research-tool-seobility\" alt=\"keyword research Seobility\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a93bc e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"75a93bc\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ff36f elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"b9ff36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Using the data from your <a href=\"https:\/\/keyword.com\/keyword-research\/\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a>, rearrange the terms on your list based on the lowest difficulty (competition) and easiest to rank for.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-743d72f elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"743d72f\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd375b elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"5bd375b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>4. Check the Search Intent for Your Keyword<\/h2><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/keyword.com\/seo-wiki\/understanding-search-intent-in-seo\/\">Search intent<\/a> is what the audience searching for a particular keyword expects to see in the search results. It has four broad categories:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational<\/b><span style=\"font-weight: 400;\">: the audience wants to learn new information about the search term. Example: What is SEO?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigational<\/b><span style=\"font-weight: 400;\">: the user is looking for a specific website or page. Example: Seobility website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transactional<\/b><span style=\"font-weight: 400;\">: the user is looking to purchase a product or service. Example: Buy laptops in Lagos. <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commercial<\/b><span>: the user is researching information about a product or service with the intention of making a purchase in the future \u2014 for example, shoe shops near me.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Search engines use intent to provide relevant results for different search terms. This means that the closer your <a href=\"https:\/\/keyword.com\/seo-wiki\/understanding-search-intent-in-seo\/\">content matches the keyword\u2019s search intent<\/a>, the more likely it is to rank high in the SERPs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can analyze search results manually to discover their intent. Simply enter the keyword into the Google search bar and look at the types of responses you get. For example, let\u2019s compare the results of these two keywords:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is content marketing?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best content marketing tools\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>The results of the first keyword are guides explaining the fundamentals of content marketing. Therefore, the keyword is informational.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69be263 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"69be263\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdaaaf external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"8cdaaaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keywords-and-search-intent.png\" title=\"keywords and search intent\" alt=\"keywords and search intent\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0b4647 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"e0b4647\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e780c elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"c2e780c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The results of the second keyword are listicles explaining the pros and cons of different tools, their pricing plans, and a high-level explanation of how they work. Therefore, the keyword is commercial. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6142a7c e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"6142a7c\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7499fda external_elementor-repeater-item-none_external elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-image\" data-id=\"7499fda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-results.png\" title=\"keyword results\" alt=\"keyword results\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ca6d3e e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"8ca6d3e\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19767f0 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"19767f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alternatively, use tools like Keyword.com to view the intent categories with your keyword data automatically. These tools are also becoming increasingly sophisticated in understanding the nuances of search results, including the appearance of AI Overviews, which can significantly impact your visibility (<a href=\"https:\/\/keyword.com\/ai-overview-tracker\/\" target=\"_blank\" rel=\"noopener\">check out our AI Overview Tracker here<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7934d69 elementor-repeater-item-ang_container_padding_4 e-flex e-con-boxed elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"7934d69\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;ang_container_padding_4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad32028 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-text-editor\" data-id=\"ad32028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>5. Automate Keyword Research<\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve published content pieces for your original keywords, you can set up <a href=\"https:\/\/keyword.com\/keyword-suggestions\/\">automatic keyword suggestions<\/a> with Keyword.com. With this, you can automatically discover new keywords to target with subsequent content pieces. <\/span><\/p>\n<p>All you need to do is connect your Google Search Console to keyword.com. Then set up parameters for new search queries \u2014 such as geolocations, impressions, and click-through rates. Keyword.com will automatically add keywords that match these criteria to your project. This is particularly useful for understanding your local search performance, and you can gain even deeper insights by tracking your rankings within specific geographic areas using a dedicated tool like our <a href=\"https:\/\/keyword.com\/local-rank-tracker\/\" target=\"_blank\" rel=\"noopener\">Local Rank Tracker<\/a>.<\/p>\n<h2>Wrapping up: How to choose the right keywords to track<\/h2>\n<p><span style=\"font-weight: 400;\">Overall, the keyword research process is pretty straightforward. Focus on finding the sweet spot where:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your customers\u2019 pain points are addressed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s little competition with decent traffic potential&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business\u2019s potential is high\n<p><\/p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This way, you can rank for terms that actually move the needle for your product or service. Once you know which keywords to track, a <\/span><a href=\"https:\/\/keyword.com\/rank-tracker\/\"><span style=\"font-weight: 400;\">rank tracker<\/span><\/a><span style=\"font-weight: 400;\"> will keep you in check and help you maintain the same (or better) positioning to boost authority. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1fd04 elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"fe1fd04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f165bde e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"f165bde\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3abf453 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"3abf453\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0bb0b4 e-con-full e-flex elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-child\" data-id=\"c0bb0b4\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ca38b elementor-alert-info elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-alert\" data-id=\"a2ca38b\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Next Chapter<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"><a href=\"https:\/\/keyword.com\/guides\/best-keyword-research-and-monitoring-tools\/\">Overview of Popular Keyword Tracking Tools <\/a><\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beb1733 e-flex e-con-boxed elementor-repeater-item-default_padding elementor-repeater-item-none elementor-repeater-item-none_hover e-con e-parent\" data-id=\"beb1733\" data-element_type=\"container\" data-settings=\"{&quot;ang_container_spacing_size&quot;:&quot;default_padding&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9c09f elementor-repeater-item-none elementor-repeater-item-none_hover elementor-widget elementor-widget-spacer\" data-id=\"1c9c09f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Choose the Right Keywords to Track The right keywords lie at the intersection of your audience\u2019s pain points and the solutions your business provides. Here are five ways to find them.\u00a0 1. Conduct Audience Research Audience research helps you discover the type of information your target audience is searching for \u2014 like the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":5534,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5568","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"keyword.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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