Long-tail keywords are three or more search phrases that focus on the searcher\u2019s intent. These keywords typically have low search volume but can potentially yield a high conversion rate.<\/p>\n
Google\u2019s emphasis on understanding user search intent<\/a>, alongside the emergence of search features such as voice search, shows that long-tail keywords<\/a> are crucial these days.<\/p>\n Gone are the days when long-tail keywords were useless and insignificant.<\/p>\n According to Think with Google, \u201cThe long tail could provide an untapped opportunity to connect with potential customers. Invest in these areas and see volumes grow.<\/p>\n These keywords are called long-tail because of their position on the \u201csearch demand curve.\u201d When you plot Google\u2019s search queries for a month against their search volume, you will discover that long-tail keywords are at the \u201clong tail\u201d of the graph.<\/p>\n <\/p>\n Figure 1Source; Researchgate<\/em><\/p>\n However, these keywords provide a specific conversion rate.<\/p>\n Why?<\/p>\n Long-tail keywords communicate what users are looking for on the internet. If you understand search intent, you can create content that answers these users\u2019 queries and convert them.<\/p>\n For example, a user searching for a \u201cblue 2016 Lexus GS F car\u201d indicates a clear search intent.<\/p>\n On the other hand, a search term like \u201cLexus car\u201d is less descriptive. The searcher might be looking for more information about the car or searching out of interest.<\/p>\n The difference between long-tail and short-tail keywords are that short-tail keywords are search phrases that contain one or two words, while long-tail keywords have three or more words.<\/p>\n Most importantly, short-tail keywords are used when searching for a general topic. For instance, a user new to \u201crank tracking\u201d goes to Google\u2019s search box and inputs the search term.<\/p>\n In contrast, a user that needs a specific result about the same query can input search terms such as \u201crank tracking software for eCommerce website,\u201d \u201cwhat is rank tracking?\u201d \u201cFree rank tracking tools,\u201d and more. These search terms are long-tail keywords.<\/p>\n Short-tail keywords hold the most traffic; however, they are highly competitive. For example, the search term \u201crank tracking\u201d shows millions of results, and the keyword has thousands of search volumes.<\/p>\n <\/p>\n <\/p>\n Note: <\/strong>It\u2019s not impossible to rank on the first page of SERPs for short-tail keywords, but it may require a long time to fine-tune your content and build links. But if you can rank for these keywords, expect good traffic and backlinks.<\/p>\n As for long-tail keywords, they are more specific, less competitive, and likely to yield conversions. For example, the search term \u201crank tracking software for eCommerce websites\u201d is far less competitive and more specific.<\/p>\n <\/p>\n <\/p>\n According to Think with Google, other benefits of long-tail keywords include:<\/p>\n Undeniably, short-tail keywords are worth looking into, but you need to know how to play your game well to get the best result. Optimizing your pages for long-tail queries will likely drive more traffic to your site and increase conversions.<\/p>\n Ranking for the right long-tail keywords is similar to hitting your target in a bird shooting game. All you need is a proper keyword research strategy to discover and optimize these keywords in your content (we will discuss this at the latter end of this article).<\/p>\n Let\u2019s examine a few ways to find long-tail keywords:<\/p>\n Several keyword research tools like keyword.com, SEMRush, Ahref, Answer the Public, Google Keyword Planner, and more ease you off the stress of searching for long-tail keywords.<\/p>\n These tools have built-in features that help you generate long-tail keywords with their search volumes, SEO difficulties, CTR, and more. For example, Keyword.com<\/a> enables you to identify new keywords by connecting your Google Search Console account, which gives you access to suggested keywords<\/a> with their referral source. Also, you can set rules for discovering new keywords.<\/p>\n Note:<\/strong> Look for keywords that contain \u201chow,\u201d \u201cwhy,\u201d or other words that suggest a query. This is an excellent method for finding long-tail keywords because they frequently reflect searchers\u2019 attempts to find an answer to a topic.<\/p>\n Google search engine is another tool for generating long-tail keywords. All you need to do is input your seed keyword. It can be a short-tail keyword, and Google automatically creates a list of long-tail search terms.<\/p>\n <\/p>\n <\/p>\n For example, in the image above, Google automatically lists long-tail keywords for a store owner that sells baby heaters.<\/p>\n These keywords are search terms that reveal different users\u2019 search intent. Creating content with each of these keywords will not just answer user queries but also potentially convert those visitors into customers.<\/p>\n Searching on Google provides a list of related searches at the bottom of the result pages.<\/p>\n <\/p>\n Now you have a list of long-tail keywords in their dozens or a few hundred.<\/p>\n What\u2019s next?<\/p>\n Even though you generate thousands of long-tail keywords, not all will be useful in your SEO campaign. You need to prune your data list.<\/p>\n How?<\/p>\n Remove search terms that don\u2019t communicate search intent<\/strong>. After completing this task, you have a fine-tuned keyword list ready as a battle axe.<\/p>\n The next step is to group these keywords based on searcher intent.<\/p>\n For example, if you want to target a keyword like \u201cclimbing shoes.\u201d You have a list of long-tail keywords like climbing shoes near me, climbing shoes for women, climbing shoe sale, climbing shoes for beginners, climbing shoes for wide feet, indoor climbing shoes, climbing shoe uk, climbing shoes resole Singapore and more.<\/p>\n You can group these keywords into different categories, such as:<\/p>\n <\/p>\n![\"Search](\"https:\/\/keyword.com\/wp-content\/uploads\/Search-demand-curve.png\")
<\/p>\nWhat Are the Differences Between Long-tail and Short-tail Keywords?<\/strong><\/h2>\n
![\"Google\u2019s](\"https:\/\/keyword.com\/wp-content\/uploads\/\/Googles-search-result-page-for-the-keyword-rank-tracking-1024x193.png\"){kind=tracking}
<\/p>\n![\"Google\u2019s](\"https:\/\/keyword.com\/wp-content\/uploads\/\/Googles-search-result-page-for-the-keyword-rank-tracking-software-for-eCommerce-websites-1024x162.png\"){kind=tracking}
<\/p>\n\n
How to Get Long-Tail Keywords<\/strong><\/h2>\n
Use a Good Long-tail Keyword Research Tool<\/strong><\/h3>\n
Optimize Google\u2019s Autocomplete Suggestions<\/strong><\/h3>\n
![\"Google\u2019s](\"https:\/\/keyword.com\/wp-content\/uploads\/\/Googles-autocomplete-suggestions-for-the-keyword-baby-heater-1024x544.png\")
<\/p>\nGoogle\u2019s Related Searches Suggestions<\/strong><\/h3>\n
![\"Google\u2019s](\"https:\/\/keyword.com\/wp-content\/uploads\/\/Googles-related-searches-for-the-keyword-dancing-shoes-1024x617.png\")
<\/p>\nBuild Content around Those Long-Tail Keywords<\/strong><\/h2>\n