Google and other search engines rely on trust signals when evaluating the value of content and backlinks. Domain authority is a third-party metric, originally coined by Moz<\/a>, as a way to measure the quality of backlinks and trust signals pointing to a URL. Ahrefs has a similar metric<\/a> named Domain Rating. It is believed that a higher DA score will increase your chances of being top-of-page for a particular search query. The more engagement you have, the easier it will be to rank faster for a specific term.<\/p>\n Domain authority is a score on a 1\u2013 100 scale. It indicates a website\u2019s ranking strength or how likely it is to rank high in the SERPs.\u00a0<\/span>While it is not a Google ranking factor, search tools like Moz, Ahrefs, and Semrush use it to predict a website\u2019s performance in the SERPs.\u00a0<\/span><\/p>\n <\/p>\n To arrive at a website\u2019s DA score, the SEO tool\u2019s algorithm considers several factors, including:\u00a0<\/span><\/p>\n <\/p>\n The higher your website\u2019s domain authority, the more likely your content will nab juicy SERP positions.\u00a0<\/span><\/p>\n Some ways to boost your site\u2019s domain authority or ranking include:\u00a0<\/span><\/p>\n <\/p>\n Find answers to common domain authority and domain ranking questions.\u00a0<\/span><\/p>\n <\/p>\n Generally, a 65+ DA score is considered good. However, the rating differs from one niche to another. For example, if your competitors have 20+ DA scores, and your DA score is 55, you can consider it good.\u00a0<\/span><\/p>\n <\/p>\n Yes, it does. Although DA is not a Google ranking factor, domain authority is an important metric that predicts how likely a website\u2019s content will rank for target keywords \u2014 based on the trustworthiness and relevance of the site.\u00a0<\/span><\/p>\n <\/p>\n You can use SEO tools like Ahrefs and SemRush to check your website\u2019s DA (or the equivalent). All you need to do is input your site\u2019s URL into the site inspector tab to get an overview of your website\u2019s metrics.\u00a0<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Google and other search engines rely on trust signals when evaluating the value of content and backlinks. Domain authority is a third-party metric, originally coined by Moz, as a way to measure the quality of backlinks and trust signals pointing to a URL. Ahrefs has a similar metric named Domain Rating. 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\n
How to Improve Your Website\u2019s Domain Authority<\/span><\/h2>\n
\n
Domain Authority FAQs\u00a0<\/span><\/h2>\n
What Is a Good Domain Authority Score?\u00a0<\/span><\/h3>\n
<\/h3>\n
Does Domain Authority Matter?\u00a0<\/span><\/h3>\n
<\/h3>\n
How Do You Assess Your Domain Authority?<\/span>\u00a0<\/span><\/h3>\n