{"id":5261,"date":"2023-02-08T12:15:09","date_gmt":"2023-02-08T17:15:09","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&#038;p=5261"},"modified":"2025-07-16T04:55:17","modified_gmt":"2025-07-16T09:55:17","slug":"a-comprehensive-guide-to-rich-results-and-serp-features","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/a-comprehensive-guide-to-rich-results-and-serp-features\/","title":{"rendered":"A Comprehensive Guide to Rich Results and SERP Features"},"content":{"rendered":"<p>According to a report by Search Engine Journal, <a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/\" target=\"_blank\" rel=\"noopener\">less than 1%<\/a> of people visit the second and third search result pages. Besides, most users change their query if they can\u2019t find their desired result on the first page. This is why website owners bombard the internet with questions such as:<\/p>\n<ul>\n<li><strong>How do I rank on the first pages of Google today?<\/strong><\/li>\n<li><strong>What is SERP?<\/strong><\/li>\n<li><strong>What factor can affect my website\u2019s SEO ranking?<\/strong><\/li>\n<\/ul>\n<p>Let\u2019s face reality \u2013 is it possible to rank consistently on the first pages of Google?<\/p>\n<p>If your answer is yes, pat yourself on the back (and expect a virtual hug from us).<\/p>\n<p>Ranking on search engine result pages is <em>assumed<\/em> to be survival of the fittest &#8211; but it\u2019s false. Search engines are predictable if you know the way out. They <a href=\"https:\/\/developers.google.com\/search\/updates\/ranking\" target=\"_blank\" rel=\"noopener\">update their algorithms<\/a> to provide their users with the best results. So, if you know how to play your cards right, you&#8217;ll win the prize.<\/p>\n<p>In this article, we will unravel two crucial elements for results on SERPs \u2013 rich results and SERP features. In addition, we will examine how to optimize your content to rank on SERPs.<\/p>\n<h2><b>What Are Rich Results?<\/b><\/h2>\n<p>Rich results, known as rich snippets, are search results &#8220;beyond the usual blue links.&#8221; They feature additional data extracted from structured data found in your website\u2019s HTML, and most Google search results display three data \u2013 the title (or meta) tag, meta description, and URL. You can test if your web pages support rich results with <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Rich Results Test<\/a>.<\/p>\n<p>Here is an example of a traditional search result:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-02-02-at-12.36.35-1024x127.png\" alt=\"Rich Result Example of Best SEO Software for Small Businesses\" width=\"685\" height=\"85\" \/><\/p>\n<p>Rich results provide additional data to search results.<\/p>\n<p>Here is an example of a rich result:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-02-02-at-12.38.11-1024x340.png\" alt=\"Rich Result Example of Amazon on Google Search\" width=\"684\" height=\"227\" \/><\/p>\n<p>As you can expect, rich results create more engaging experiences on search result pages and increase organic click-through-rate. According to a report by Milestone Internet, rich results produce an <a href=\"https:\/\/www.milestoneinternet.com\/ResourceFiles\/paradot-assets\/organic-click-curve-research.pdf\" target=\"_blank\" rel=\"noopener\">average click of 58 out of 100 queries<\/a>. Before we dive into the best practices for optimizing Google-rich results, let\u2019s examine a few facts you need to know about rich results.<\/p>\n<h2><b>Facts You Need to Know About Rich Results<\/b><\/h2>\n<h3><\/h3>\n<h3><strong>Rich Results, Schema, and Structured Data Are Different<\/strong><\/h3>\n<p>Schema is the language used to create structured data in a particular format. It\u2019s the JSON-LD, Microdata, or RDFa.<\/p>\n<p>Structured data is the data you insert into the JSON-LD Microdata or RDFa. For instance, a product review page should feature the product name, product descriptions, pricing, and more.<\/p>\n<p>Rich results are search results featuring additional data extracted from structured data found in your site\u2019s HTML.<\/p>\n<h2><b>There Are 32 Different Types of Rich Results<\/b><\/h2>\n<p>According to Google Search Central,\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery\" target=\"_blank\" rel=\"noopener\">32 rich results are available<\/a><\/span>. They include:<\/p>\n<p>&#8211; Articles<\/p>\n<p>&#8211; Books<\/p>\n<p>&#8211; Breadcrumbs<\/p>\n<p>&#8211; Carousels<\/p>\n<p>&#8211; Courses<\/p>\n<p>&#8211; Datasets<\/p>\n<p>&#8211; Education questions and answers<\/p>\n<p>&#8211; Employer aggregate ratings<\/p>\n<p>&#8211; Estimated salaries<\/p>\n<p>&#8211; Events<\/p>\n<p>&#8211; Fact checks<\/p>\n<p>&#8211; Frequently asked questions<\/p>\n<p>&#8211; Home activities<\/p>\n<p>&#8211; How-tos<\/p>\n<p>&#8211; Image metadata<\/p>\n<p>&#8211; Job postings<\/p>\n<p>&#8211; Learning videos<\/p>\n<p>&#8211; Local businesses<\/p>\n<p>&#8211; Logos<\/p>\n<p>&#8211; Math solvers<\/p>\n<p>&#8211; Movies<\/p>\n<p>&#8211; Podcasts<\/p>\n<p>&#8211; Practice problems<\/p>\n<p>&#8211; Products<\/p>\n<p>&#8211; Q&amp;A pages<\/p>\n<p>&#8211; Recipes<\/p>\n<p>&#8211; Review snippets<\/p>\n<p>&#8211; Sitelinks search boxes<\/p>\n<p>&#8211; Software apps<\/p>\n<p>&#8211; Subscription and paywalled content<\/p>\n<p>&#8211; Videos<\/p>\n<h3><\/h3>\n<h3><b>Google Search Console Doesn\u2019t Support All the Rich Results<\/b><\/h3>\n<p>Google search console provides monitoring for <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7552505#zippy=%2Crich-result-report-types\" target=\"_blank\" rel=\"noopener\">22 out of the 32 rich results<\/a>. Daniel Waisberg, Search Advocate at Google, explains how to use the free tool to monitor and optimize your site\u2019s performance with Google-rich results.<\/p>\n<p>You can watch the full video here:<\/p>\n<p><iframe title=\"Monitoring Rich Results in Search Console - Google Search Console Training\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Vmfvf8nG09k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In addition, you can check your site&#8217;s rich result report in the &#8220;Enhancement&#8221; section of the search console menu.<\/p>\n<h3><\/h3>\n<h3><b>Google Accepts Rich Results in JSON-LD, Microdata, or RDFa Format<\/b><\/h3>\n<p>For your site to be <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies\" target=\"_blank\" rel=\"noopener\">eligible for rich results<\/a>, you need to mark the pages using JSON-LD, Microdata, or RDFa. In essence, these linked data formats help Google by <a href=\"https:\/\/keyword.com\/blog\/how-to-use-entity-seo-to-rank-higher\/\">creating connections between entities<\/a> that will aid search engines in better comprehending the context.<\/p>\n<p>However, JSON-LD is the most preferred rich result format. It is most preferred because it is simple to implement. In addition, it doesn\u2019t affect page speed performance because it loads at different times.<\/p>\n<p>Also, JSON-LD allows you to compact all of your structured data into a tiny piece of JavaScript code placed in the head&gt; section of your website:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-02-02-at-12.46.38-1024x601.png\" alt=\"Google Search Console JSON example \" width=\"627\" height=\"368\" \/><b><\/b><\/p>\n<h3><\/h3>\n<h3><b>You Can Perform Rich Results Test with the Rich Result Tool<\/b><\/h3>\n<p>The Google Rich Results tool can test all markup types that Google&#8217;s search results allow and data sources such as JSON-LD, Microdata, and RDFa.<\/p>\n<p>The ability to test the entire URL of a page or a single, isolated code snippet is another feature of the rich results test that makes it stand out.<\/p>\n<p>Now that you know the crucial facts about rich results, let\u2019s discuss how to make it happen.<\/p>\n<h2><b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-02-02-at-12.48.12-1024x555.png\" alt=\"How to run a Rich Results test \" width=\"632\" height=\"343\" \/><\/b><\/h2>\n<h2><\/h2>\n<h2><b>Rich Results Best Practices<\/b><\/h2>\n<p>Check the list of supported rich results and choose the best fit for your site.<\/p>\n<h3><b>Learn the Basics of Structured Data<\/b><\/h3>\n<p><a href=\"https:\/\/keyword.com\/blog\/structured-data-seo-a-beginners-guide\/\">Structured data<\/a> makes it easy for search engines to understand your site content.<\/p>\n<p>For example, if you publish an article that features Toyota cars and toys. Without structured data, search engines won\u2019t understand the product descriptions, images related to the products, customers\u2019 reviews, and a lot more.<\/p>\n<p>Guess what?<\/p>\n<p>If you know how to optimize your structure data well, Google will showcase this data as rich results on search results.<\/p>\n<h3><b>Use Schema to Implement Your Structured Data<\/b><\/h3>\n<p>Most sites use schema.org markup to implement their structure data.<\/p>\n<p>Why? Most search engines support schema, and it\u2019s easy to set up.<\/p>\n<h3><b>The Structured Data Testing Tool<\/b><\/h3>\n<p>The last phase is to set up your structured data. The <a href=\"https:\/\/validator.schema.org\/#url=http%3A%2F%2Fwww.keyword.com\">structured data testing tool<\/a> makes this step easy to fix.\u00a0Just input your live URL, copy and paste HTML, and click <b>Run Test<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-02-02-at-12.50.28-1024x495.png\" alt=\"Example of the Schema interface when running a test.\" width=\"579\" height=\"280\" \/><\/p>\n<p><b>Please take slow, deep breaths! <\/b>Relax your nerves before we proceed to the next phase of this article.<\/p>\n<p>Possibly, you are as energetic and hungry for knowledge as me \u2013 let\u2019s move on then!<\/p>\n<h2><b>What Are SERP Features?<\/b><\/h2>\n<p>In Google\u2019s early days, the results on the search engine result pages appeared the same. Since the time Google launched the SERP features, each time users search a query, it shows a SERP that goes beyond the ten blue links.<\/p>\n<p>SERP features are results on Google SERP that go beyond the traditional organic results.<\/p>\n<h2><strong>Here are major SERP features:<\/strong><\/h2>\n<h3><\/h3>\n<h3><strong>Featured Snippets<\/strong><\/h3>\n<p>Featured snippets are found at the top of a page. They cover a specific section of a webpage, and that information is highlighted.<\/p>\n<p>Enginescout studied the behaviors of over 3000 regular Google users and discovered on average, featured snippets get over <a href=\"https:\/\/enginescout.com.au\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener\">one-third (35.1%) of the total click share<\/a>.<\/p>\n<h3><b>Google Ads<\/b><\/h3>\n<p>Google\u2019s search result pages have ad slots at the top of the page and at the bottom. Most people are familiar with seeing the top ones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/\/Screen-Shot-2023-02-02-at-12.51.16-1024x522.png\" alt=\"Example of Google Ads in Google Search - How They Appear\" width=\"569\" height=\"290\" \/><b><\/b><\/p>\n<h3><\/h3>\n<h3><b>Video Carousels<\/b><\/h3>\n<p>Video carousels are pulled through from YouTube. If the video shares similar keywords, it will be displayed at the top of the search result page.<\/p>\n<h3><\/h3>\n<h3><b>Rich Snippets<\/b><\/h3>\n<p>Rich snippets are search results featuring additional information aside from the URL, title tag, and meta description.<\/p>\n<h3><\/h3>\n<h3><b>Sitelinks<\/b><\/h3>\n<p>Sitelinks can be used to drive users to a specific URL, or simply to a section on a web page. You can have multiple links to one domain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-02-02-at-12.53.57.png\" alt=\"Example of how sitelinks are displayed in Google Search\" width=\"509\" height=\"321\" \/><b><\/b><\/p>\n<h3><\/h3>\n<h3><b>People Also Ask Segments<\/b><\/h3>\n<p>According to a recent report, People Also Ask boxes show up for about <a href=\"https:\/\/searchengineland.com\/google-people-also-ask-feature-showing-up-half-as-often-in-google-search-386365\" target=\"_blank\" rel=\"noopener\">30% of all queries<\/a>. Google\u2019s intention with the People Also Ask sections is to provide searchers with easy access to their next queries before searching for them.<\/p>\n<h3><\/h3>\n<h3><b>The Map Pack<\/b><\/h3>\n<p>The location (shown on a map) is attached to your local Google Search listing.<\/p>\n<h3><\/h3>\n<h3><b>Knowledge Panels<\/b><\/h3>\n<p>The Google Knowledge Panel is a feature on the right side of the search engine results page (SERP). You will see a knowledge panel mostly when searching for people, places, brands, and locations. You can read our full article on <a href=\"https:\/\/keyword.com\/blog\/how-to-get-a-google-knowledge-panel\/\">how to get a good knowledge panel for your business<\/a>.<\/p>\n<h3><\/h3>\n<h3><b>Image Packs<\/b><\/h3>\n<p>Essentially, this is a series or carousel of images that click through to various sections of your website or unique URLs.<\/p>\n<h3><\/h3>\n<h3><b>Twitter Cards<\/b><\/h3>\n<p>A search result of rich images, videos or multi-media experiences is attached to your Twitter profile. It&#8217;s used to help drive traffic from your social platform to your website.<\/p>\n<h3><\/h3>\n<h3><b>Top Stories<\/b><\/h3>\n<p>As the name suggests, this is related to recent news. It is content related to a search query from a news standpoint.<\/p>\n<p>Let\u2019s move to the last phase of this article.<\/p>\n<h2><b>How to Optimize Your Content to Rank in SERP Features<\/b><\/h2>\n<p>Everyone aspires to be ranked first on the Google SERP. And there&#8217;s a valid explanation behind that. You have a higher chance of getting more clicks if your website is at the top of the Google SERP. Furthermore, it boosts your site\u2019s credibility and authority.<\/p>\n<p>After all, if Google ranks your article as number one, it must be excellent, right?<\/p>\n<p>Let\u2019s discuss a few tips to get your content on top of the Google SERP:<\/p>\n<h3><b>Optimize Your Content Around Rich Keywords<\/b><\/h3>\n<p>Follow these steps to research keywords to optimize your content to rank top-of-mind:<\/p>\n<ul>\n<li>Make a list of relevant topics around your business<\/li>\n<li>Create keywords for those topic buckets. You can use tools such as Google Keyword Planner and Google Trends to get the best result.<\/li>\n<li>Learn how search intent affects keyword research and analyze accordingly.<\/li>\n<li>Use related search terms<\/li>\n<li>Use keyword research tools as an assistant to get the best result. You can use tools such as <a href=\"https:\/\/keyword.com\/keyword-suggestions\/\">keyword.com<\/a>, Ahref, SemRush, Ubersuggest, and more.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/Screen-Shot-2023-02-02-at-13.02.31.png\" alt=\"How to optimize around relevant keywords - Example of Cute Dogs searches\" width=\"564\" height=\"286\" \/><b><\/b><\/p>\n<h3><\/h3>\n<h3><b>Search Intent is the Focus<\/b><\/h3>\n<p>Search engines desire to offer their users the best solutions always. That\u2019s why content that pays attention to search intent sits at the peak of authority.<\/p>\n<p>The essence of every content you create should be for the users and not robots.<\/p>\n<p>Here is the key takeaway &#8211; give searchers exactly what they are looking for in every content on your pages and expect increasing organic traffic.<\/p>\n<h3><b>Create Content People Can Link to<\/b><\/h3>\n<p>It\u2019s no news that the Google algorithm works with backlinks. The more backlinks your content has, the more its ranking on search engine result pages.<\/p>\n<p>Here are examples of content people can link to:<\/p>\n<ul>\n<li><b>Data Source Content \u2013<\/b> This is content other websites can cite in their blog posts.<\/li>\n<li><b>Long-form Content &#8211; <\/b>This is long, expert content such as in-depth guides. These guides are used to drive backlinks.<\/li>\n<li><b>Visual Content \u2013 <\/b>This content features infographics, charts, videos, and more.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><b>Reduce Your Content Bounce Rate<\/b><\/h3>\n<p>Search engines detest people clicking on a page and quickly returning to the search results. It shows that the page doesn\u2019t satisfy search intent, and users are not happy. You know the rule, if users are not satisfied, wave your ranking goodbye.<\/p>\n<p>The first way to reduce bounce rate is by creating content that satisfies your user\u2019s needs.<\/p>\n<p>Another way to reduce bounce rate is to push your content to the top to improve your page <b>above the fold<\/b> area. One way to do this is to add a table of contents at the top of the page to take readers directly to the sections they are most interested in.<\/p>\n<p>Lastly, add visual content, such as screenshots, videos, infographics, and more, to improve readability and make your content compelling.<\/p>\n<h3><b>Build Backlinks<\/b><\/h3>\n<p>People need to see your content to get links amid the ocean of content published daily.<\/p>\n<p>You can\u2019t just publish content and go to bed thinking people will link to it. You need to promote your content to generate backlinks.<\/p>\n<p>It would be best to hear from the backlink mentor, Brian Dean, to learn the best link-building strategies.<\/p>\n<h3><b>Track Your Results<\/b><\/h3>\n<p>Ranking number one in Google isn\u2019t all. You need to track and monitor your results.<\/p>\n<p>You need to check if those rankings are doing anything. Also, you need to keep tabs on your search engine optimization results without manually analyzing your rank on the result pages every minute. You can use an SEO tool to automate <a href=\"https:\/\/keyword.com\/rank-tracker\/\">daily keyword rank tracking<\/a>.<\/p>\n<p>How do you achieve these processes?<\/p>\n<ul>\n<li><b>Leverage Google Analytics to track your site\u2019s organic traffic<\/b><\/li>\n<li><b>Use Google search console to track your site\u2019s impressions and clicks.<\/b><\/li>\n<li><b>Use keyword.com to track results on SERPs<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/keyword.com\/\">Keyword.com is a Google SERP checker<\/a> that provides keyword SERP tracking and competitor insights to get on top of search result pages. This SEO tool features a <a href=\"https:\/\/keyword.com\/rank-tracker-api\/\">rank tracker API<\/a> that provides a daily update and real-time data to refresh your ranking data. <a href=\"https:\/\/keyword.com\/pricing\/\">Sign up for free to try it yourself.<\/a><\/p>\n<h2><b>Final Words<\/b><\/h2>\n<p>The beauty of creating content is gaining organic traffic to your site and converting your leads to customers. To achieve this feat, you should adhere to search engine algorithm updates and follow SEO practices that win the game. The ball is in your court!<\/p>\n<p>Rich results and SERP features are crucial elements that can improve your CTR, increase your site\u2019s organic traffic, and possibly skyrocket sales.<\/p>\n<p>Follow the instructions in this article to get the best out of these search engine power boosters.<\/p>\n<p>&nbsp;<\/p>\n<h2>Rich Results FAQs<\/h2>\n<p>Find answers to your most common questions about rich results and SERP features.<\/p>\n<h3>1. What Are Rich Results?<\/h3>\n<p>Rich results, also known as rich snippets or featured snippets, are special search results displayed by search engines like Google and Bing. These results provide more information to users beyond the standard text snippets.<\/p>\n<h3>2. W<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what would be most beneficial in helping a site display rich features&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8707,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:65280},&quot;12&quot;:0,&quot;16&quot;:8}\">hat Would Be Most Beneficial in Helping a Site Display Rich Features?<\/span><\/h3>\n<p>To increase the likelihood of a website displaying rich features in search engine results, follow the best practices for structured data markup.<\/p>\n<h3>3. W<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what would be most beneficial in helping a site display rich features in google's search results&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8707,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:65280},&quot;12&quot;:0,&quot;16&quot;:8}\">hat Would Be Most Beneficial in Helping a Site Display Rich Features in Google&#8217;s Search Results<\/span><\/h3>\n<p>Implement structured data markup (Schema.org) to provide Google with detailed information about your content. This helps Google understand the context and relevance of your content, increasing the chances of rich results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rich results and SERP features are crucial elements that can improve your CTR, increase your site\u2019s organic traffic, and possibly skyrocket sales. In this article, we will unravel two crucial elements for results on SERPs \u2013 rich results and SERPs features. In addition, we will examine how to optimize your content to rank on SERPs.<\/p>\n","protected":false},"author":1,"featured_media":9507,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"categories":[60,58],"tags":[32,30,29,31],"class_list":["post-5261","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-search-visibility","tag-keyword-tracking","tag-rich-results","tag-rich-snippets","tag-serps"],"_links":{"self":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/5261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/comments?post=5261"}],"version-history":[{"count":0,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/5261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media\/9507"}],"wp:attachment":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media?parent=5261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/categories?post=5261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/tags?post=5261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}