{"id":11044,"date":"2025-08-06T08:46:47","date_gmt":"2025-08-06T13:46:47","guid":{"rendered":"https:\/\/keyword.com\/?post_type=podcast&#038;p=11044"},"modified":"2025-08-06T08:50:35","modified_gmt":"2025-08-06T13:50:35","slug":"agency-growth-series-with-jonny-nastor","status":"publish","type":"podcast","link":"https:\/\/keyword.com\/podcast\/agency-growth-series-with-jonny-nastor\/","title":{"rendered":"Why New Agencies Should Break the Vertical Niching Rule"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everyone tells new agencies to niche down. Pick one industry. Focus. Specialize.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if that advice is holding you back?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode of the Agency Growth Series, Jonny Nastor challenges the conventional wisdom around vertical niching.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of niching down to one industry, Jonny built a million-dollar agency by doing the opposite: <\/span><b>solving the same problem across multiple industries<\/b><span style=\"font-weight: 400;\">. His horizontal approach helped the agency scale faster, work with better-fit clients, and avoid getting stuck doing work he didn\u2019t enjoy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And he\u2019s sharing this playbook with us. You\u2019ll learn how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver high-quality results without deep domain expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vet and land the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> clients regardless of industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price your services confidently, even without a vertical focus<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This episode is for any new agency owner tired of following \u201cniching playbooks\u201d that don\u2019t fit. By the end, you\u2019ll have a clear, actionable horizontal niching strategy to build momentum, stay flexible, and grow without compromising your vision.\u00a0<\/span><\/p>\n<p><b>About Jonny Nastor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jonny Nastor is a DTC SEO strategist and the founder of Digital Commerce Partners, a content-focused SEO agency built for e-commerce businesses. He has more than 15 years of experience in SEO and has been featured in top publications like Shopify, Backlinko, and Semrush. Connect with Jonny on <\/span><a href=\"https:\/\/ca.linkedin.com\/in\/jonnastor\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most agency gurus preach \u201cpick a niche.\u201d But when you\u2019re new, that advice can backfire. In this episode, we break down why early-stage agencies should ignore the vertical niching rule and what to do instead. You\u2019ll learn smarter ways to specialize, build momentum, and attract clients without boxing yourself in from day one.<\/p>\n","protected":false},"author":1,"featured_media":11045,"template":"","class_list":["post-11044","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/podcast\/11044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media\/11045"}],"wp:attachment":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media?parent=11044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}