{"id":10241,"date":"2025-04-11T16:11:11","date_gmt":"2025-04-11T21:11:11","guid":{"rendered":"https:\/\/keyword.com\/?post_type=blog&#038;p=10241"},"modified":"2025-04-18T03:34:37","modified_gmt":"2025-04-18T08:34:37","slug":"knowledge-panels-impact-in-serps","status":"publish","type":"blog","link":"https:\/\/keyword.com\/blog\/knowledge-panels-impact-in-serps\/","title":{"rendered":"Knowledge Panels, Search Visibility, and EEAT"},"content":{"rendered":"<p>Ever Googled a business or public figure and noticed a box on the right side of the search results with key details \u2014 like a mini profile? That\u2019s a Knowledge Panel. It pulls in verified information from trusted sources to give users a quick snapshot of the entity.<\/p>\n<p>&nbsp;<\/p>\n<p>But Knowledge Panels are more than just info boxes. When your brand appears in one, it\u2019s like getting a Google-backed credibility badge. It tells users, \u201cHey, this brand is legit \u2014 here\u2019s proof from multiple reliable sources.\u201d People can instantly see verifiable details like your website, social profiles, and even mentions in reputable publications.<\/p>\n<p>&nbsp;<\/p>\n<p>They also strengthen your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). When Google can reference data from authoritative sources like Wikipedia, Google Business Profile, and trusted databases to create a knowledge panel for your brand, it\u2019s a sign that you have credible information and decent brand authority.<\/p>\n<p>&nbsp;<\/p>\n<p>In short: triggering a Knowledge Panel gives your brand extra weight and authority \u2014 both with search engines and potential customers. Let\u2019s dive into how they boost trust and how you can optimize it to earn one.<\/p>\n<p>&nbsp;<\/p>\n<h2>What is Google Knowledge Panel for SEO?<\/h2>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/keyword.com\/blog\/how-to-get-a-google-knowledge-panel\/\" target=\"_blank\" rel=\"noopener\">Google Knowledge Panel<\/a> is an information box on the right side of Google search results on desktop (or at the top on mobile). It appears when you search for well-known entities such as businesses, people, organizations, or landmarks.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10269\" aria-describedby=\"caption-attachment-10269\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10269\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/donald-trump-knowledge-panel.png\" alt=\"Screenshot of Donald Trump\u2019s Google knowledge panel showing biographical summary and related links.\" width=\"628\" height=\"271\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/donald-trump-knowledge-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/donald-trump-knowledge-panel-300x129.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10269\" class=\"wp-caption-text\">Donald Trump knowledge panel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Knowledge Panels provide quick snapshots of key details about an <a href=\"https:\/\/keyword.com\/blog\/how-to-use-entity-seo-to-rank-higher\/\" target=\"_blank\" rel=\"noopener\">entity<\/a>. Depending on the search query, they can display:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A brief description or summary<\/li>\n<li>Business name, logo, and website<\/li>\n<li>Founder(s) and key people<\/li>\n<li>Description from Wikipedia or other sources<\/li>\n<li>Social media profiles<\/li>\n<li>Contact details and location (for businesses)<\/li>\n<li>Notable works (for authors, artists, or musicians)<\/li>\n<li>Related searches and categories<\/li>\n<li>Key facts and figures (e.g., birthdate, location, founder)<\/li>\n<li>Images, and more.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For example, when you search <strong>&#8220;Lebron James<\/strong>,<strong>&#8220;<\/strong> you\u2019ll see a Knowledge Panel that summarizes his name, date of birth, current team, net worth, etc.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10270\" aria-describedby=\"caption-attachment-10270\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-10270\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/lebron-james-google-panel.png\" alt=\"Google search result showing LeBron James\u2019 knowledge panel with biography, stats, and social profiles.\" width=\"628\" height=\"361\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/lebron-james-google-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/lebron-james-google-panel-300x172.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10270\" class=\"wp-caption-text\">Knowledge Panel for Lebron James<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Where Does Google Get its Knowledge Panel Data?<\/h2>\n<p>&nbsp;<\/p>\n<p>Google gets its knowledge panel data from <a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/9787176?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Knowledge Graph<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Google\u2019s Knowledge Graph is a database of information about people, businesses, places, and things from trusted sources.<\/p>\n<p>&nbsp;<\/p>\n<p>These sources include Wikipedia, Google Business Profiles (GBP), governmental and non-governmental databases, news outlets, and social media. Businesses and people featured in Knowledge Panels can even suggest updates to their information after claiming their panel.<\/p>\n<p>&nbsp;<\/p>\n<p>Now, how does Google vet all this information? They&#8217;ve got a few systems in place.<\/p>\n<p>&nbsp;<\/p>\n<p>First, there&#8217;s a public reporting system to prevent information that violates their <a href=\"https:\/\/support.google.com\/websearch\/answer\/10622781\" target=\"_blank\" rel=\"noopener\">overall content policies<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Also, Google manually removes policy-violating information.<\/p>\n<p>&nbsp;<\/p>\n<p>Although Knowledge Panels and the Knowledge Graph are related, they\u2019re not the same. The Knowledge Graph is the underlying database, and the Knowledge Panels are the visual representation of that data.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s a closer look at their differences:<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>Google Knowledge Panel<\/b><\/td>\n<td><b>Google Knowledge Graph<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Definition<\/b><\/td>\n<td><span style=\"font-weight: 400;\">An information box in Google Search results summarizes key facts about an entity (person, business, brand, organization, etc.).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A database Google uses to understand relationships between entities and facts, helping to generate Knowledge Panels and improve search relevance.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Visibility<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Shown publicly on Google SERPs when searching for a well-known entity.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Works behind the scenes as Google&#8217;s internal knowledge database.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Data sources<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Pulls data from the Knowledge Graph<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aggregates data from various sources, including Wikipedia, Wikidata, official databases, and trusted websites.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Who can get one?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Only entities that Google deems <\/span><i><span style=\"font-weight: 400;\">notable<\/span><\/i><span style=\"font-weight: 400;\"> (businesses, public figures, brands, etc.).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No one. It\u2019s Google\u2019s property.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Customization<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can be claimed and edited by verified owners (e.g., via Google\u2019s &#8220;Claim this knowledge panel&#8221; option).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cannot be directly edited; Google updates it based on trusted data sources.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Impact on SEO<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Increases brand authority and search visibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps Google understand relationships between topics, indirectly impacting search rankings.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>It is also important to note that Google Knowledge Panels can display business-related information about your company, but they differ from <a href=\"https:\/\/keyword.com\/blog\/optimize-google-my-business-profile-for-local-seo\/\" target=\"_blank\" rel=\"noopener\">Google Business Profiles<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>While both appear in search results and provide crucial business information, they serve very different purposes.<\/p>\n<p>&nbsp;<\/p>\n<p>Here&#8217;s how they differ:<\/p>\n<p>&nbsp;<\/p>\n<h2>Knowledge Panels vs. Google Business Profiles: Key Differences<\/h2>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>Knowledge Panel<\/b><\/td>\n<td><b>Google Business Profile (GBP)<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Who Gets It?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Well-known entities, brands, public figures<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Local businesses with a verified listing<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>How It is Created<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Automatically generated by Google<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Manually created and managed by business owners<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Where It Appears<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Google Search (right side of desktop, top on mobile)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">On Google Local Pack and Maps<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Can You Edit It?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can be claimed but not fully controlled<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fully controlled by the business owner<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Source of Information<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Knowledge Graph<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Business owner, customer reviews, location data<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Helps with?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Brand authority &amp; credibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Local SEO &amp; customer engagement<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Includes Reviews?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes (Google Reviews)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Links to Website?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Sometimes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Always<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>What are the Types of Knowledge Panels?<\/h2>\n<p>&nbsp;<\/p>\n<p>Knowledge Panels display differently depending on what you&#8217;re looking for. Some are business-oriented, others highlight famous people and provide historical information and industry insight.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Local Business Knowledge Panels<\/h3>\n<p>&nbsp;<\/p>\n<p>A local business Knowledge Panel appears when users search for a specific business or a category of businesses within a location. Google\u2019s algorithm sources its information from Google Business Profile (GBP) and other relevant sources.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10271\" aria-describedby=\"caption-attachment-10271\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-10271\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/atelier-crenn-restaurant-panel.png\" alt=\"Screenshot of Atelier Crenn restaurant's knowledge panel with reviews, photos, and contact details.\" width=\"628\" height=\"416\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/atelier-crenn-restaurant-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/atelier-crenn-restaurant-panel-300x199.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10271\" class=\"wp-caption-text\">A local knowledge panel of a restaurant in San Francisco<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Bing also has a local business knowledge panel sourcing its information from <a href=\"https:\/\/www.bingplaces.com\/\" target=\"_blank\" rel=\"noopener\">Bing Places for Business<\/a> and other trusted sources.<\/p>\n<p>&nbsp;<\/p>\n<p>A local Knowledge Panel helps build real estate on brand SERP and receives a share of the SERP click-through rate (CTR). According to a recent report, it amounts to a <a href=\"https:\/\/firstpagesage.com\/reports\/google-click-through-rates-ctrs-by-ranking-position\/\" target=\"_blank\" rel=\"nofollow noopener\">CTR of 1.4 percent<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>A Knowledge Panel also influences potential customers\u2019 perception of your business and decision-making process.<\/p>\n<p>&nbsp;<\/p>\n<p>However, search engine users\u2019 geo-location affects the visibility of local Knowledge Panels. Google algorithms display information relevant to users based on their locations. That\u2019s why you should consistently update your GBP with location-based information.<\/p>\n<p>&nbsp;<\/p>\n<p>Also, use keyword.com, a <a href=\"https:\/\/keyword.com\/local-rank-tracker\/\" target=\"_blank\" rel=\"noopener\">local rank tracker<\/a>, to monitor your brand SERP in different regions and see how to gain control of your Knowledge Panels in SERPs.<\/p>\n<p>&nbsp;<\/p>\n<p>Further reading: <a href=\"https:\/\/keyword.com\/blog\/how-to-do-white-label-local-seo\/\" target=\"_blank\" rel=\"noopener\">How to Do White-Label Local SEO for Business Growth<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Brand Knowledge Panels<\/h3>\n<p>&nbsp;<\/p>\n<p>Brand knowledge panels are common for large companies and corporations. It features the brand\u2019s name, logo, company description, founder, website, social links, and more.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10274\" aria-describedby=\"caption-attachment-10274\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10274\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-dot-com-google-panel.png\" alt=\"Screenshot of Keyword.com\u2019s Google knowledge panel showing company info, social links, and founding details.\" width=\"628\" height=\"328\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-dot-com-google-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/keyword-dot-com-google-panel-300x157.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10274\" class=\"wp-caption-text\">Keyword.com knowledge panel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>They provide direct answers about a brand. Like the local Knowledge Panels, users looking for contact details, social profiles, or official websites can access them instantly, leading to higher CTR on branded queries.<\/p>\n<p>&nbsp;<\/p>\n<p>Google also pulls structured data from Knowledge Panels for voice search results. If your brand has one, it increases the chances of appearing in voice search responses, especially for direct brand-related queries.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. People Knowledge Panels<\/h3>\n<p>&nbsp;<\/p>\n<p>You\u2019ve probably Googled your name once (or ten times), hoping Google magically crowns you with one knowledge panel.<\/p>\n<p>&nbsp;<\/p>\n<p>Unless you build a strong online authority, the algorithm isn\u2019t giving you a VIP pass yet. We\u2019ll show you how Google determines who gets a knowledge panel soon.<\/p>\n<p>&nbsp;<\/p>\n<p>Google search results display People Knowledge Panels for notable figures and celebrities. These Knowledge Panels feature details about the person, including their background, career, and landmark achievements.<\/p>\n<p>&nbsp;<\/p>\n<p>Drake Graham\u2019s Knowledge Panel is a good example.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10273\" aria-describedby=\"caption-attachment-10273\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10273\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/drake-knowledge-panel.png\" alt=\"Google knowledge panel for Drake displaying biography, social links, and music-related details.\" width=\"628\" height=\"379\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/drake-knowledge-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/drake-knowledge-panel-300x181.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10273\" class=\"wp-caption-text\">Knowledge Panel for Drake Graham<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>This knowledge Panel signals credibility and establishes a strong online presence.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Book and Movie Knowledge Panels<\/h3>\n<p>&nbsp;<\/p>\n<p>As the name implies, these Knowledge Panels are information boxes that appear in search results when users search for a specific book or movie.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10275\" aria-describedby=\"caption-attachment-10275\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10275\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/legend-of-the-seeker-knowledge-panel.png\" alt=\"Google knowledge panel for the show &quot;Legend of the Seeker&quot; displaying cast, overview, and watch options.\" width=\"628\" height=\"379\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/legend-of-the-seeker-knowledge-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/legend-of-the-seeker-knowledge-panel-300x181.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10275\" class=\"wp-caption-text\">Knowledge panel for a movie<\/figcaption><\/figure>\n<h3><\/h3>\n<h3>5. Medical and Health Knowledge Panels<\/h3>\n<p>&nbsp;<\/p>\n<p>Medical &amp; Health Knowledge Panels provide quick, trustworthy, and authoritative health-related information, helping users get reliable answers without clicking on multiple sources.<\/p>\n<p>&nbsp;<\/p>\n<p>They sometimes include the medical conditions, symptoms, treatments, and medications.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10276\" aria-describedby=\"caption-attachment-10276\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10276\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/malaria-google-knowledge-panel.png\" alt=\"Google knowledge panel for Malaria showing overview, symptoms, and medical details.\" width=\"628\" height=\"412\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/malaria-google-knowledge-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/malaria-google-knowledge-panel-300x197.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10276\" class=\"wp-caption-text\">Google Knowledge Panel for Malaria<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Google collaborates with medical experts, healthcare institutions, and government health agencies to ensure the accuracy of this information.<\/p>\n<p>&nbsp;<\/p>\n<h3>6. Sports and Event Knowledge Panels<\/h3>\n<p>&nbsp;<\/p>\n<p>Sports and Event Knowledge Panels provide quick, structured details about sports teams, athletes, live matches, tournaments, and upcoming or ongoing events.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10277\" aria-describedby=\"caption-attachment-10277\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10277\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/premier-league-google-panel.png\" alt=\"Screenshot of the Premier League knowledge panel with stats, overview, and organization details.\" width=\"628\" height=\"452\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/premier-league-google-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/premier-league-google-panel-300x216.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10277\" class=\"wp-caption-text\">Premier League Knowledge Panel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Now we\u2019ve discussed the different types of Knowledge Panels, let&#8217;s examine how to optimize for them.<\/p>\n<p>&nbsp;<\/p>\n<h2>Best Practices for Optimizing Knowledge Panels<\/h2>\n<p>&nbsp;<\/p>\n<p>There\u2019s no one-size-fits-all strategy to getting on Google Knowledge Panels. Generally, Google decides who\u2019s \u201cworthy\u201d based on three factors: established online presence, credibility, and verifiable data.<\/p>\n<p>&nbsp;<\/p>\n<p>That said, the following tips will increase your chances.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Ensure Google Recognizes Your Entity<\/h3>\n<p>&nbsp;<\/p>\n<p>Create an entity homepage where Google algorithm can find all the information about you or your brand. An entity homepage could be an About Page on your website that contains factual information about you or your business in a descriptive format.<\/p>\n<p>&nbsp;<\/p>\n<p>Then, link to authoritative sites that talk about you or your business. These links increase the trustworthiness of the information provided.<\/p>\n<p>&nbsp;<\/p>\n<p>Lastly, use Organization Schema.org markup (structured data) to communicate everything on the page in a language Google algorithm understands.<\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t know how to add organization structured data to your About Page? Read Google\u2019s documentation on <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/organization\" target=\"_blank\" rel=\"noopener\">organization structured data<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Further reading: <a href=\"https:\/\/keyword.com\/blog\/how-to-use-entity-seo-to-rank-higher\/\" target=\"_blank\" rel=\"noopener\">How to Use Entity SEO to Rank Higher &#8211; A Definitive Guide<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Create a Strong Online Presence<\/h3>\n<p>&nbsp;<\/p>\n<p>Publish high-quality content about your business, track their rankings with <a href=\"https:\/\/keyword.com\/rank-tracker\/\" target=\"_blank\" rel=\"noopener\">keyword tracking software<\/a>, and build a strong social media presence.<\/p>\n<p>&nbsp;<\/p>\n<p>In simple words, be known.<\/p>\n<p>&nbsp;<\/p>\n<p>One of the ways to also build a strong online presence is by providing first-class services to your customers.<\/p>\n<p>&nbsp;<\/p>\n<p>This practice increases your brand mentions, reviews, and overall authority. The more people positively talk about you or your business, the stronger your authority.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Use Google Business Profile for Local Panels<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/keyword.com\/blog\/optimize-google-my-business-profile-for-local-seo\/\" target=\"_blank\" rel=\"noopener\">Claim and optimize<\/a> your Google Business Profile (GBP). This strategy is compulsory for securing local business Knowledge Panels. Google Knowledge Graph sources information from GBP to display a local business Knowledge Panel.<\/p>\n<p>&nbsp;<\/p>\n<p>If your Google Business Profile is up-to-date and accurate, your business will likely be featured on the Knowledge Panel.<\/p>\n<p>&nbsp;<\/p>\n<p>To start, <a href=\"https:\/\/support.google.com\/business\/answer\/7107242\" target=\"_blank\" rel=\"noopener\">verify your business profile<\/a>, add your business through Google Maps, and claim your business through Google Maps.<\/p>\n<p>&nbsp;<\/p>\n<p>See more information on how to <a href=\"https:\/\/support.google.com\/business\/answer\/2911778?hl=en&amp;co=GENIE.Platform%3DDesktop&amp;oco=1\" target=\"_blank\" rel=\"noopener\">Add or Claim Your Business Profile<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Get Featured in Authoritative Media Sources<\/h3>\n<p>&nbsp;<\/p>\n<p>Brand mentions and links from authoritative media sources, such as <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Policies_and_guidelines\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a>, high-authority business and news websites, journals, industry-specific directories, newspapers, and more, increase the likelihood of securing a Knowledge Panel.<\/p>\n<p>&nbsp;<\/p>\n<p>More so, Google Knowledge Graph gets its data for Knowledge Panels from these sites.<\/p>\n<p>&nbsp;<\/p>\n<h3>5. Leverage Wikidata and Data Aggregators<\/h3>\n<p>&nbsp;<\/p>\n<p>Wikidata and other data aggregators are Google&#8217;s trusted information hubs. If your details are strong and consistent across them, you&#8217;ll be in a better position to land that coveted panel.<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s start with <a href=\"https:\/\/www.wikidata.org\/\" target=\"_blank\" rel=\"noopener\">Wikidata<\/a>. It is a free, open knowledge base of structured data for Wikipedia, Wikisource, and others.<\/p>\n<p>&nbsp;<\/p>\n<p>Here is how to add or optimize your Wikidata entry:<\/p>\n<p>&nbsp;<\/p>\n<h4>Step 1: Check if You Already Exist on Wikidata<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li>Go to <a href=\"https:\/\/www.wikidata.org\" target=\"_blank\" rel=\"nofollow noopener\">wikidata.org<\/a><\/li>\n<li>Type your name, brand, or company in the search bar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10278\" aria-describedby=\"caption-attachment-10278\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10278\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/wikidata-view-history-search.png\" alt=\"Screenshot of the Wikidata interface with an arrow highlighting the \u201cView history\u201d and search bar area.\" width=\"628\" height=\"192\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/wikidata-view-history-search.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/wikidata-view-history-search-300x92.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10278\" class=\"wp-caption-text\">Wikidata homepage<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<ul>\n<li>If you find an existing entry, check if the information is accurate, complete, and well-structured.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Step 2: Create a New Wikidata Entry (If Needed)<\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li>If no entry exists, you\u2019ll need to create one.<\/li>\n<li>Log in (or create an account) on Wikidata.<\/li>\n<li>Click <strong>\u201c<\/strong>Create a new Item<strong>\u201d<\/strong> on the left sidebar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10279\" aria-describedby=\"caption-attachment-10279\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10279\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/wikidata-create-item.png\" alt=\"Screenshot of the Wikidata homepage with an arrow pointing to the \u201cCreate a new item\u201d link in the sidebar.\" width=\"628\" height=\"159\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/wikidata-create-item.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/wikidata-create-item-300x76.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10279\" class=\"wp-caption-text\">Wikidata homepage<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<ul>\n<li>Add essential details, including:\n<ul>\n<li>Label: The official name of the entity (e.g., &#8220;Don Mike&#8221; or &#8220;XYZ Corporation&#8221;).<\/li>\n<li>Description: A short, clear description (e.g., &#8220;American entrepreneur and CEO of XYZ Tech&#8221;).<\/li>\n<li>Aliases: Any variations of the name people might use.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Step 3: Add Key Structured Data<\/h4>\n<p>&nbsp;<\/p>\n<p>To help Google understand and verify your identity, fill in these important fields:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Instance of<strong>:<\/strong> <em>(Person, Organization, Business, etc.)<\/em><\/li>\n<li>Official website<strong>:<\/strong> <em>(Add your domain)<\/em><\/li>\n<li>Social media links<strong>:<\/strong> <em>(Twitter, LinkedIn, Instagram, etc.)<\/em><\/li>\n<li>Industry<strong>:<\/strong> <em>(For businesses)<\/em><\/li>\n<li>Location: <em>(Where the business is based)<\/em><\/li>\n<li>Date of Birth\/Founding Year<strong>:<\/strong> <em>(For individuals or companies)<\/em><\/li>\n<li>Notable Achievements: <em>(Awards, publications, etc.)<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Step 4: Reference Your Edits with Reliable Sources<\/h4>\n<p>&nbsp;<\/p>\n<p>Wikidata doesn\u2019t allow unverified claims, so add citations from authoritative news sites or government databases to strengthen your entry. That was why we discussed getting featured in authoritative media sources earlier to avoid Wikidata approval issues.<\/p>\n<p>&nbsp;<\/p>\n<h4>Step 5: Save and Monitor Your Wikidata Page<\/h4>\n<p>&nbsp;<\/p>\n<p>Once your profile is live, keep an eye on it for changes. Since Wikidata is open-source, others can edit your entry. Regularly check for accuracy.<\/p>\n<p>&nbsp;<\/p>\n<p>On the other end, data aggregators collect business and brand information from across the web and distribute it to search engines, maps, and directories. Examples include Yelp, Crunchbase, Foursquare, Bing Places, and more.<\/p>\n<p>&nbsp;<\/p>\n<h3>6. Claim and Manage Your Knowledge Panel<\/h3>\n<p>&nbsp;<\/p>\n<p>If you already have a Knowledge Panel for your entity, you can claim it by completing Google\u2019s verification process.<\/p>\n<p>&nbsp;<\/p>\n<p>Go to Google and type in your name, business, or brand. Scroll to the bottom of the Knowledge Panel and click <strong>\u201cClaim this knowledge panel\u201d <\/strong>to begin the verification process.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10280\" aria-describedby=\"caption-attachment-10280\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10280\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/claim-google-knowledge-panel.png\" alt=\"Screenshot of the \u201cClaim this knowledge panel\u201d button under Google\u2019s People Also Search For section.\" width=\"628\" height=\"311\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/claim-google-knowledge-panel.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/claim-google-knowledge-panel-300x149.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10280\" class=\"wp-caption-text\">An Unclaimed Knowledge Panel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Next, click the \u201c<strong>Get Verified<\/strong>\u201d icon at the top of the next page.<\/p>\n<p>&nbsp;<\/p>\n<p>This action will take you to the \u201c<strong>Get Verified on Google<\/strong>\u201d form, where you can confirm to Google that you own or have the right to the entity in the Knowledge Panel.<\/p>\n<p>&nbsp;<\/p>\n<p>Google will ask for proof of ownership. This could include:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Official Website Verification \u2013 If your website is linked in the Knowledge Panel, you may need to verify it via Google Search Console.<\/li>\n<li>Social Media Authentication \u2013 Google may check whether you manage verified profiles (e.g., Twitter, Instagram, YouTube).<\/li>\n<li>Government-Issued ID (For Personal Panels) \u2013 If claiming a personal Knowledge Panel, you might need to upload an official ID to confirm your identity.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Lastly, check the box next to the agreement and click \u201c<strong>Submit<\/strong>.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>If you find incorrect or outdated information in your Google Knowledge Panel, you can suggest edits to update the details. Here\u2019s how to do it:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Search for your name, business, or entity on Google and go to the Knowledge Panel<\/li>\n<li>Scroll to the bottom of the Knowledge Panel.<\/li>\n<li>Click the <strong>&#8220;Feedback&#8221;<\/strong> link<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10281\" aria-describedby=\"caption-attachment-10281\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10281\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-com-knowledge-panel-overview.png\" alt=\"Google knowledge panel showing Keyword.com\u2019s organization info, parent company, and related entities.\" width=\"580\" height=\"819\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/keyword-com-knowledge-panel-overview.png 580w, https:\/\/keyword.com\/wp-content\/uploads\/keyword-com-knowledge-panel-overview-212x300.png 212w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><figcaption id=\"caption-attachment-10281\" class=\"wp-caption-text\">Keyword.com Knowledge Panel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<ul>\n<li>Once you click <strong>\u201cFeedback,\u201d<\/strong> a popup box will appear, allowing you to click the specific section that needs to be corrected. Also, a text box will appear where you can explain the correction.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10282\" aria-describedby=\"caption-attachment-10282\" style=\"width: 497px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10282 size-full\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/google-knowledge-panel-feedback-options.png\" alt=\"Google knowledge panel with editable fields highlighted for providing feedback on company information\" width=\"497\" height=\"714\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/google-knowledge-panel-feedback-options.png 497w, https:\/\/keyword.com\/wp-content\/uploads\/google-knowledge-panel-feedback-options-209x300.png 209w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><figcaption id=\"caption-attachment-10282\" class=\"wp-caption-text\">How to edit a Knowledge Panel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>For example, if we click \u201cParent organization\u201d to change the content, Google automatically lists possible issues.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10283\" aria-describedby=\"caption-attachment-10283\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10283\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/send-feedback-to-google-options.png\" alt=\"Google feedback interface showing content type options for submitting feedback on a knowledge panel.\" width=\"628\" height=\"388\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/send-feedback-to-google-options.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/send-feedback-to-google-options-300x185.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10283\" class=\"wp-caption-text\">How to add your feedback Knowledge Panel corrections<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Click the section you want to correct, fill in the required data, and click \u201c<strong>Submit<\/strong>.\u201d<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10284\" aria-describedby=\"caption-attachment-10284\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10284\" src=\"https:\/\/keyword.com\/wp-content\/uploads\/report-inaccurate-knowledge-panel-info.png\" alt=\"Google feedback panel showing reporting options for misleading or outdated knowledge panel content.\" width=\"628\" height=\"404\" srcset=\"https:\/\/keyword.com\/wp-content\/uploads\/report-inaccurate-knowledge-panel-info.png 628w, https:\/\/keyword.com\/wp-content\/uploads\/report-inaccurate-knowledge-panel-info-300x193.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-10284\" class=\"wp-caption-text\">How to add your feedback Knowledge Panel corrections<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><strong>Note<\/strong>: You should provide links to credible sources to support your changes. It may also take a few days to weeks for your changes to be approved.<\/p>\n<p>&nbsp;<\/p>\n<h2>How a Keyword Tracking Tool Increases Your Chances of Securing a Knowledge Panel<\/h2>\n<p>&nbsp;<\/p>\n<p>Keyword.com, a <a href=\"https:\/\/keyword.com\/rank-tracker\/\" target=\"_blank\" rel=\"noopener\">keyword tracking software<\/a>, can monitor your brand name&#8217;s ranking in search results and provide suggestions for improving it.<\/p>\n<p>&nbsp;<\/p>\n<p>This SERP keyword tracking tool also monitors your keyword rankings compared to your competitors. You can reverse-engineer your competitor strategies and increase your <a href=\"https:\/\/keyword.com\/blog\/10-ways-to-increase-your-clients-seo-share-of-voice\/\" target=\"_blank\" rel=\"noopener\">SEO Share of Voice<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Higher rankings equal more authority, which is a crucial signal Google considers when determining who gets a Knowledge Panel.<\/p>\n<p>&nbsp;<\/p>\n<p>Are you ready to dominate SERPs? Start your <a href=\"https:\/\/keyword.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">14-day free trial <\/a>with no credit card needed to track hundreds of your keywords.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently Asked Questions on Knowledge Panels<\/h2>\n<p>&nbsp;<\/p>\n<h3>1. Why do I have two Knowledge Panels on Google, and how can I address this?<\/h3>\n<p>&nbsp;<\/p>\n<p>If you have two Knowledge Panels, it might be because:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Google sees them as separate entities,<\/li>\n<li>Duplicate or incorrect data sources, or<\/li>\n<li>One is a personal panel, and the other is for your business.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how to fix it:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Claim Both Panels<\/li>\n<li>Use the &#8220;Feedback&#8221; button to request merging or corrections.<\/li>\n<li>Update Information Across the Web.<\/li>\n<li>Request help through <a href=\"https:\/\/support.google.com\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s support page<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2. What are the SEO benefits of Knowledge Panels?<\/h3>\n<p>&nbsp;<\/p>\n<p>Knowledge Panels increases your search visibility and site\u2019s click-through rate. It also improves your entity recognition and builds a stronger local SEO for businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Google Knowledge Panel can elevate your brand\u2019s credibility by showcasing verified information directly in search results. In this post, we\u2019ll explore how these panels boost your SEO, trustworthiness, and visibility \u2014 and how you can optimize to earn one.<\/p>\n","protected":false},"author":1,"featured_media":10243,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"categories":[59],"tags":[],"class_list":["post-10241","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo"],"_links":{"self":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/10241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/comments?post=10241"}],"version-history":[{"count":0,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/blog\/10241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media\/10243"}],"wp:attachment":[{"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/media?parent=10241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/categories?post=10241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyword.com\/wp-json\/wp\/v2\/tags?post=10241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}